Important Digital Marketing Checklist to Accelerate Website Performance in 2021

Digital marketing has completely transformed the business world with its result-oriented strategies. Algorithms are constantly developed & updated with the help of latest technologies like AI & ML. With tight competition and multiple “SEO tricks and digital marketing hacks”, it is challenging to survive.

To make things efficient and easier, we have drafted simple tips as your business marketing guide. This will aid you to get the most of your resources and also make your life a lot easier in 2021 and beyond. Whether you start any other Digital Marketing Services or not these tips will keep you afloat.

Digital Marketing Tips to Keep Website Successful

1. SEO Audit

Perform SEO audit on your website on regular basis like once a month. SEO techniques are constantly transforming due to the timely algorithm updates and changes. Performing SEO audit, on continuous basis ensures you are ahead of your competitors and don’t get stuck in low rankings.

2. Focus on Relevant Content

Customers prefer websites having content posted. Focus on creating content that is informational and useful for the audience engagement. This will focus on search queries that are information seeking.

3. Focus on Query Intent

By focusing on the intent Digital Marketing Agency help build trust and reputation. A website trusted by Google tends to rank higher over a period of time helping to connect with the audience in a better manner before they click through to the site.

4. Implement Schema Markup & Rich Snippet

While there is no definite proof regarding structured data boosts rankings, there are indications that search results with rich snippets have a better click-through rate.

5. Local SEO

Google focus on the most relevant results to users. That means results are displayed that are closer to them. By working on local SEO, it is not only relevant for website but will also help lower the costs.

6. Internal Linking Strategy

Internal linking is mostly overlooked in any digital marketing effort. Several studies have revealed that with proper internal linking SEO efforts can bring desired results. By linking to other posts on your site, visitors can access well research content thus lowering bounce rate in the process. A good internal linking strategy is not only about linking important pages with the target keywords. It is all about ensuring that the user needs are met and technically they are strong.

7. Improve Website Performance

Creating a website is not a challenging job for many businesses. But creating a website with fast loading speed, especially on mobile, is the challenging job of any website developer. Speed is everything these days. Studies have revealed that even an increase in load time by one second can lead to decrease in page views, conversions and customer satisfaction. Focus on tools like GT Metrix, Google PageSpeed Insights and Pingdom, to see how fast pages load.

8. Mobile Optimization

Mobile search has become a preferred platform as customers today prefer spending more time exploring content on mobile. Over 50% of the website traffic comes from smart gadgets like phones and tablets. Around 3 in 5 consumers check email on mobile. Nearly 80% of consumers uses a smartphone to regularly check emails.

9. Optimize for Conversion

Nowadays success of any SEO strategy is not measured by rankings of target keywords. Even if your website appears in the first page for the target keywords, the thing that really matters is what is present on website or landing page. Apart from focusing on building more traffic to your website, work on spending some time to optimize content to focus on user intent. Analyze user behavior, look at the analytics and take the necessary steps to offer value to your visitors. This way not only can you rank better, you will also increase conversions.

Wrapping Up

Engaging an audience who believe and trust you doesn’t happen in one night. You have to focus on your online marketing services to be better at content promotion. The marketing world is constantly transforming, but the basic requirements of the target audience is the same. Amazing content draws people’s attention. Content marketing is the most intuitive approach for generating qualified leads and engaging audience.