How to Improve Shopify Store for Higher Sales & User Engagement?
You created an engaging E-commerce store, launched it and waited for the sales to start. But it was not as per the expectations. Why? It’s hard to identify the cause for low sales, especially when store is pretty new. There could be multiple, complex reasons why sales are not as expected.
Being a reputed Shopify development agency, we have mentioned a few prominent tips needed to fix your store to start getting sales. Implementing these tips will definitely engage target audience and boost sales.
1. Pixel-Perfect Design
First impression matters the most, especially on your E-commerce store. Your website should work to engage the attention of visitors as well as invite them to explore around. Having design mistakes is common but addressing them at the right time is crucial. Every element of the website should be explicitly designed to engage visitors and turn them into loyal customers.
2. Fast Speed
Managing loading speed with great design is a challenging job. It is not appropriate to choose one over the other. A beautiful design with sluggish speed to load will turn customers off. Similarly, an online store that loads instantly but has a confusing, or outdated design won’t build trust with your customers. The perfect approach is to hire Shopify developer to build a balance between both parameters. Most consumers look to buy on the internet expect to have a smooth & engaging experience. Removing glitches to access your online store highly increases the chances of onlookers buying something.
3. Engaging CTA
Calls to action is very important to position into the design section of your E-commerce website. It’s a way to point your buyer to the appropriate direction and guide them what steps to take next without taking away their control. Customers don’t want to be told what to do, but they look for the suggestions on what to do next. These catchy words are really powerful at controlling the behavior of the visitors on your website.
4. Mobile-Friendly
The biggest problem experienced to troubleshoot your own website is that you’re likely not seeing it on the same platform as your potential customers. The majority of E-commerce website traffic is from mobile devices, where website appearance is completely different than it does on a desktop. Load your website homepage on your own mobile phone, as well as any other devices for proper testing, in order to make sure it looks good and functions correctly on each one. If you don’t have access to popular gadgets including Androids or iPhones, simply use the Inspect tool on your browser to view your website as it appears on different devices.
5. Marketing Strategy
Marketing is necessary to start making sales. One major factor behind lack of sales is the lack of marketing strategy. To start making sales, it is crucial to invest a significant amount of time on your marketing strategy. The more you focus on marketing, the more sales you’ll have. Another marketing that Shopify Plus implements is the Email marketing and is one of the most effective when it is about the ROI.
Not only that, it has several more benefits including:
Emails are a private means of communication.
Each different category of your customers can have separate emails customized to their needs.
Most people aren’t cleaning their inboxes regularly. As long as your email hasn’t been deleted, they will remember your Shopify website.
6. Avoid Unnecessary Elements
Another important parameter to improve website UX is to clear the unnecessary elements from the website. For engaging UX integrate essential elements and be sure to eliminate every unnecessary element from your website to improve sales. You can use different testing methodologies to ensure all these.
Here are some key elements you must clear from your website:
· Blinking banners
· Irrelevant images
· Unnecessary ads
· Unnecessary social media accounts
Having any of the above concerns can kill the visitors trust. In most scenarios, the reason behind buyers not buying is often related to trust.
Wrapping Up:
It is hard to survive in the world of internet if you don’t offer an engaging user experience. By offering pixel-perfect user experience it becomes simple to engage people and retain them for longer duration. Hopefully these tips have given ideas regarding how to make your Shopify website sales-oriented. The above-discussed tips can be integrated well if Shopify Support is availed at the right time to keep users engaged, and active.