Major Benefits & Uses of Artificial Intelligence Services in Marketing

Artificial intelligence is transforming the way marketing is performed. AI technology helps to optimize and speed up different marketing tasks, improve customer experiences and drive conversions.

Most brands are already using some sort of Digital Transformation Services in their marketing strategy. But many marketers are not aware of the AI benefits over traditional marketing technique. Investing in new technology is challenging and it can be confusing as well with complex concepts.

How AI helping Marketing Strategy in 2021?

1. Improved Personalization

Traditional marketing techniques including media advertising and direct mail are no longer successful as earlier. Today’s consumers look for tailored messages specific to their location, demographics, or interests. A report revealed that over 40% of consumer’s switched brands due to trust issues and poor personalization. 45% prefer buying purchases from brands that personalize the customer experience. AI enables brands to personalize their promotional messages on an individual level instead of the generic target groups that earlier marketers relied.

AI works by predicting customer behavior as per the insights received from the old brand interactions. This means that marketers can share relevant content and marketing posts that are most likely to convert into a sale and boost overall conversions.

2. Dynamic Pricing

Providing discounts is a perfect way to accelerate sales, but some customers will buy with no discount as well. AI technology can be implemented to set the products price dynamically as per the demand, availability, customer profiles, and other factors.

Many websites have dynamic pricing displayed in the form of a graph. It just show how much the pricing fluctuates as per the season, popularity, demographics and other factors. Booking flight tickets and then gone back to buy it after a few days is a good example of dynamic pricing.

3. Advanced Customer Service

Messaging apps have become an easy & popular means for customers to contact brands. But ensuring these accounts are constantly managed by the customer service agents is costly. To lower the workload and offer instant response to customers, organizations are using Chatbots. These software applications deal with basic customer queries and provide instant replies 24/7. This means that customer service time is reduced and the workload eliminated.

AI-based chatbot development services have become incredibly advanced, making it possible for devices to replace human agents in customer service. They are not only cost-effective than hiring team to address customer inquiries, but they also do it in an efficient manner without getting tired.

4. Content Curation

Content marketing in right manner offers an impressive ROI. But it needs proper strategy with resources. Most brands fail, not with collecting important data, but with producing content for personalized customer experience. Here, the savior is Artificial Intelligence Services that helps to generate content that is liked by search engines as well as humans.

AI can help to speed up and optimize your content marketing strategy in different ways. Automated content generating software create news stories and reports in a matter of seconds that would take good amount of time for human writer to create.

5. Better User Experience

It’s always challenging for the brands to balance the goal for high sales and conversion rates with websites that are user friendly. Focusing on UX offers benefits on both sides. This is because, when customers have an engaging experience with the front-facing technology, they will stay for longer duration with your brand.

AI is perfect to adapt UX based on the interactions in real time. This is not only more efficient than conventional testing and optimization cycles, but it also ensures UX can be adapted to the needs of every individual.

Wrapping Up

Ignoring the benefits of Artificial Intelligence Services in marketing means that your organization is definitely going to fall behind in competitive world. While advanced AI can seem complex, marketing software that implements this technology is completely user friendly and easy to implement with current systems. If you’ve not integrated AI in your business marketing strategy it is the time to do so.