8 Proven Techniques to Boost Your Magento Sales Significantly

Generating sales is the ultimate goal of any eCommerce business. If you’re not making money, you’re not selling the right way. Therefore, it’s important to implement an effective sales strategy for your eCommerce store. And if you’ve invested in Magento eCommerce development, you’re already very lucky! Here are some proven tips to boost your Magento sales significantly.

Magento is equipped with out-of-the-box features and extensions that can help boost Magento sales dramatically. From upselling and cross-selling to reducing cart abandonment rates and customer segmentation, you can do a lot to improve your eCommerce sales.

Tips to Increase Your Magento Sales

Take a look at the following tips that guarantee to drive higher Magento sales.

1. Implement Upselling and Cross-selling Tactics

Upselling and cross-selling are one of the most effective ways to boost sales. And, Magento eCommerce development allows you to do both easily. The upselling technique encourages customers to purchase a more expensive version of your preferred product. For instance, if a customer is looking at a cheaper smartphone with basic features on your website, you can upsell them to a little higher version with better features.

On the other hand, cross-selling technique suggests complementary products that suit the products the customers are already purchasing. For example, if a customer is buying a necklace, you might also suggest buying a pair of earrings or bangles to complete the look.

To make the best use of Magento features, you need to be ready for Magento upgrade or Magento migration services. While you can perform several updates and upgrades on your own, it is wise to hire experts from a professional Magento 2 development company. When you hire Magento experts, you can ensure smooth Magento upgrade or migration without any data loss or disruptions.

Magento offers an advanced product relations feature to help you easily set up upsells and cross-sells. All you need to do is go to the ‘Related Products’, then ‘Up-Sells’ and ‘Cross-Sells on the product editing page and start uploading products.

2. Focus on Creating Targeted Customer Segments

Customer segmentation is another effective way to boost Magento sales. When you segment your customers, you can create and run targeted promotions and offers for more conversions. Magento eCommerce development allows you to easily segment customers using the built-in rules engine of the platform. You can build segments based on their purchase history, location history, customer groups, etc. After creating a segment, you can target it effectively with special promotions and coupons. For example, you can offer free shipping to first-time users or discounts for those who have not bought from your online store in a while.

3. Harness the Power of User-generated Content

User-generated content can be in the form of product reviews, customer testimonials, and FAQs that are generated by users who are loyal to brands. User-generated content can enhance your credibility and endorse the quality of your business offerings.

Around 95% of customers prefer to go through reviews before making any purchase from a store. Therefore, featuring your customer reviews can help customers make informed purchase decisions. This can also encourage other customers to give reviews and enhance the overall SEO initiatives.

You can even feature reviews and testimonials on your official social media channels or website. Many eCommerce businesses also post videos demonstrating the buying experience of their customers to assure potential customers.

4. Use Abandoned Cart Recovery

Cart abandonment is a serious problem for eCommerce brands. According to reports, the average cart abandonment rate is nearly 69%. With Magento, you can recover the loss of your sales using its built-in abandoned cart recovery feature. This Magento feature automatically sends follow-up emails to customers who have abandoned their carts; reminding them to purchase the items they have left in their carts. You can also offer attractive incentives like discount codes to entice customers to complete their purchases.

5. Apply One-click Upsells

One-click upsells are one of the best ways to improve Average Order Value (AOV) and boost Magento sales. This technique allows you to offer customers the option to add complementary products to their cart with a single click.

For example, if your customer is buying a cake on your site, you could offer them the option to add personalized gifts or decoration kits to their order with just one click.

One-click upsells play a vital role in increasing your AOV by as much as 30%. And, with the help of a Magento 2 development company you can set up this feature easily. Magento’s one-step checkout extension simplifies the implementation of one-click upsells.

6. Create a Sense of Urgency and Scarcity of Products

By using the urgency and scarcity technique, you can prompt customers to purchase now and not later. Create a sense of urgency by providing a limited duration promotion or limited quantity product. For example, you can offer a flat 50% off on specific purchases for 24 hours.

You can also create a sense of scarcity by limiting the availability of a specific product. For example, you can offer a limited-edition product that will be available only for 1 day.

Both these methods can evoke a natural fear of missing out (FOMO). If implemented properly, the can very helpful in boosting Magento sales.

7. Observe Your Core Web Vitals

Google recently announced a new set of parameters that will determine the web page rankings and performance. Core Web Vitals were based on customer-centric experience, encouraging businesses to focus more on the user experience of their website.

Some of the parameters of Core Web Vitals include LCP (Largest Contentful Paint), FCP (First Contentful Paint), and FCP (First Input Delay), which demonstrate the loading speed and responsiveness of your web pages. These key parameters do not only depend on objective limits but also the customer’s perception of the page speed. Hence, they provide an enhanced overview of the customer experience on your website.

You can improve these parameters by increasing the hosting server speed, optimizing the web page components, and other improvisations that can enhance the overall website performance.

You can even reach out to an experienced Magento 2 development company that can optimize your Magento store as per the parameters of the Core Web Vitals.

8. Run Customer Loyalty Programs

Running customer loyalty programs can also help increase Magento sales. These loyalty programs can help customers earn points for every purchase they make. Later, they can redeem those points for discounts on future purchases.

Loyalty programs are a great tool to prompt customers to keep returning to your store. They can even improve your Average Order Value (AOV) since customers are likely to add products to their cart to reach the minimum purchase amount for a discount.

Magento allows you to easily set up a customer loyalty program with its built-in reward points extension. You simply need to install the extension, and you’ll be able to run effective loyalty programs.

Conclusion

While there are several techniques, these are some of the best ones you can implement to increase your Magento sales. If you want to thrive in the eCommerce industry, you must focus on optimizing your Magento store for better outcomes.

By partnering with a renowned Magento 2 development company, you can avail yourself of Magento website optimization services and solutions that can drive better business outcomes.