Following up with customers is yet another good use for our ballpark survey. After a high-stress situation or any situation in which our customer is unhappy, we encourage them to fill out our survey, which they can find through QR codes throughout the park. We have found this to be an easy, quick way to communicate with management about any kind of problem. However, sometimes this is not taken well, and the customer feels as if they are being deferred. This is why we provide relief in the form of free tickets or food directly after the incident. This takes care of the emotion that the customer is feeling right after the event, and the survey allows the customer to communicate with management to fix issues for future customers. These follow up methods are implemented in order to deliver a satisfactory experience for each customer.

After the game we will follow up with the fans by emailing them to see if there is anything else they would like us to do. We want to hear about how they thought we handeled the situation.