The brief for the design sprint was to co-design with students a prototype for a "beacon project"— a tangible expression of what could be, based on student needs.
Stakeholders came together to address moment #2 on the student journey map: "Where am I." We started with the question:
“How might we communicate the most critical, need-to-know information for first year students in the first semester of school after orientation ends?”
The team considered the following criteria:
Focused enough to test a prototype
Rooted in a clear and specific student need/pain point
Potential for demonstrable student impact
Requires meaningful cross-department integration and engagement
Makes work easier for NYU staff or connects to upcoming priorities and strategic plans.
The project utilized a “build to learn approach” starting with “sacrificial concepts” and gathering feedback to inform more detailed prototypes to test. The research questions explored were:
What is the most “need-to-know” info for students?
What information is universal vs. needs to be personalized?
Where does that info currently live?
How and where should that information be shared?
Design sprint outcomes included:
A medium-fidelity prototype (a mockup made for proof of concept, with limited functionality and some clickable areas)
A pilot plan outlining what works, and what we can learn for the future.
Ideas for how to build a foundation for future cross-functional projects that improve the student experience.
Based on student feedback and pain points, the prototype imagined a digital experience that brings organization, navigation, and task management together in one place. Designs explored a mobile-first front-door that allows students to prioritize time-sensitive tasks, connect with essential services, and see relevant opportunities without having to manually enter any information.
In 2023, we are testing prioritized features, conducting a gap analysis, soliciting more student engagement, and continue to iterate. Learn more about our current work and stay updated.
A tangible expression and vision of what could be
An integration of what we heard from students, faculty, and staff
A preview of what we will end up with
A finalized product requirements document
Ready to be implemented (we are prioritizing features, validating hypotheses and assumptions, and continuing to iterate as part our current work)
An exploration of desirability, through our initial research phase, co-design sessions with students, faculty, and staff, and 1:1 feedback interviews
An exploration of feasibility, through multiple workshops to understand existing platforms and infrastructure.