Take that word and apply each convention to it. For example if you took the word 'PICKLE', then draw how you could use 'Stacking' to illustrate the word 'PICKLE'.
After that, take the word 'PICKLE' and design the text using shape...
You should have 5 different designs for the one word (6 if you're feeling you want to take on the bonus round!!)
Add colour to give it some POP!
Stacking
Shape
Texture
Overlapping
Kearning
BONUS! Apply as many conventions as you can together in the one design!