Boosting Sales (Driving Traffic & Conversion)

Get access to a self-service platform where you can run campaigns at your own pace.

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[What is it?] 

Bidding-Based Premium Ad Placement

• CitrusAd is a self-service auction-based advertising platform for sellers to own premium placement to increase sales and brand/product awareness on Fairprice Online’s website. 

• Two advertising features: (1) Product Advertisement, (2) Banner Placement 

[via Category Listing,  Search Keyword(s) or Homepage Visibility]

(1) Product Advertisement

Category Listing

Search Keyword(s)

(2) Banner Placement

Category Listing

Search Keyword(s)

[Why use it?] 

Benefits

[Case Study] 

Product Search: Household Cleaning Products

Interested in Citrus Ads?

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[How to use it?] 

An easy to use self-service advertising platform

The CitrusAd system allow you to create ads in seconds and measure performance in real-time.

Expect your campaigns to go live < 3 days upon review.

*Note: Differences between the 3 budget strategies

(a) Always On 

When selected, the campaign will be active all the time. This is a more aggressive method and sellers generally do not have to set a budget based on per day etc. The charges will be deducted accordingly from the e-wallet based on per click/impression. 

(b) Daily Spend 

Sellers can decide on the campaign spend based on per day. E.g. $50 per day for the entire campaign period. 

(c) Total Spend 

Sellers can decide on the campaign spend based on the overall duration of the campaign. E.g. $800 for the entire campaign period.