CitrusAd

Login to CitrusAd here.

• Product Ad: Highlight product/SKU placement

• Banner: Static banner (refer to banner guidelines in the following)

*Note:

(1) Both ‘Product Ad’ and ‘Banner’ campaign share the same steps thereafter, with an exception of Step 3 (under Select Placement - additional option of ‘Home’ for Banner) and Step 7.

(2) Banner guideline [LINK]

The working template in PSD format for the banner can be downloaded directly HERE.

Kindly note that the final artwork in an editable PDF/AI file has to be sent over at least approx. 3 weeks in advance before the scheduled campaign date for approval.

1. Select the type of placement

2. Fill up campaign name

• Banner Ad

  • Naming convention for campaign: Parent Company Name_Brand Name_Ad Type_Placement_MMMYYYY

● E.g. MP_Seller Name_BannerAd_Search_Jun2021

● E.g. MP_Seller Name_BannerAd_Category_Jun2021

• Product Ad

  • Naming convention for campaign: MP_Seller Name_Ad Type__Placement_MMMYYYY

● E.g. MP_Seller Name_ProductAd__Search_Jun2021

● E.g. MP_Seller Name_ProductAd_Category_Jun2021

3. Select duration of the campaign

• This e-wallet will be the starting amount that you have indicated upon wallet activation during CitrusAd account creation (e.g. $500, which is the minimum activation amount).

• Charges will be deducted from the e-wallet accordingly based on per clicks/impressions during the campaign period.

• By default, you will have to manually click the ‘Add’ button and select the FairPrice catalog to activate product selection for the next step.

• Under the ‘Advertised Product Selection’ section, you will need to key in your product items or brand name (e.g. Ee Hui) for products to appear.

• Click ‘Add’ to include the respective products into the campaign.

(a) Choose the banner placement for Banner Ad

• Choose your preferred banner slot placement.

Main_4:

Main_5:

Main_6:

*Your banner will be at the first placement only when there isn't any banner ads during the time you are running an ad.

(b) Choose the search term(s) for Product Ad

• You may input the keywords that are relevant to your products (e.g. product, brand name, country-specific) or what you think customers may potentially key in the search bar when looking for specific products.

• For example, if you are selling Korean/hotpot-related products, some relevant keywords that you can include: fish cake, dumplings, wanton, Korean.

Things to Note:

1. Banner Design and Guideline [Link]

2. Email your respective Account Managers/Seller Acquisition PIC once your banner is ready for vetting before uploading.

3. After the banner artwork has been approved, you will be notified to upload the banner. Additionally, do input your Marketplace e-store URL and click ‘Save’ after completion.

*Marketplace e-store URL format:

e-store URL: https://www.fairprice.com.sg/category/kireijapanesefoodsupply

URL to be filled up for CitrusAd: /category/kireijapanesefoodsupply (remove https://www.fairprice.com.sg)

Important: For all banner approval, kindly send us the working file at least 3 weeks in advance before the start date of your campaign.

Select the Spend Type

1. Always On

• Keep the campaign to be active all the time.

• This is a more aggressive method and sellers generally do not have to set a budget based on per day etc.

• The charges will be deducted accordingly from the e-wallet based on per click/impression.

• Min: $0.55

2. Daily Spend

1. • Decide on the campaign spend based on per day. E.g. $50 per day for the entire campaign period.

   • Min: $0.006

3. Total Spend

1. • Decide on the campaign spend based on the overall duration of the campaign. E.g. $800 for the entire campaign period.

Do double check on all the information that you have entered/selected previously and if all the details are accurate, you are ready to launch your campaign!

1. • Reports page

     1. Allows sellers to view their Average Return of Asset (ROAS), Average Conversion Rate, Average Cost per Click, and Total Sales Quantity.

     2. Sellers can also filter for the type of results that they wish to see for the campaigns, products or search terms (for Product ads).

1. • Following is the default landing page for the Reports page.

• Once sellers have started running a campaign (either Banner or Product ads), they will be able to view data from the Reports page.

• Sample report on campaigns

• Sample report on search terms