Introduction:
Information needs are at the heart of LIS studies and many careers in information are based on knowing how to connect people with correct, relevant, and appropriate information. Information organizations can only be efficient if they can identify and meet the "information-seeking behaviors", demands, and needs of different user groups through programs, services, and information systems. Though there is no commonly accepted definition of "information-seeking behavior," it may be said that information needs involve the recognition of a "gap" in knowledge between what one knows and what one wants to know, resulting in a desire and various activities to bridge that gap (Goltz, E., 2013). During my time at SJSU, I have studied many theories about how people look for information and how information is affected by social and cultural factors. For this competency, I will discuss cognitive theories from information specialist authors such as Marcia Bates, Karen Fisher, Ann Bishop, and others. I will also demonstrate that my grasp of the notion of information need has been clarified, defined, and used in a variety of ways as a result of my exposure to several methodologies taught by professionals.
Community is one of the most abstract concepts in information science due to the fact that community requirements, behaviors, and assets influence the design, implementation, and assessment of information services. Community may be seen as the engine that drives the development and delivery of information services; in fact, community is an integral aspect of the information system itself. For my description and scope, I want to demonstrate my grasp of how community is defined, explore theories of information-seeking behavior and needs from experts, how information communities influence information-seeking grounds, and discuss the many roles that information professionals take part in.
Marcia Bates, a leading expert in the fields of information seeking and information system design, proposed the "berrypicking" search model in 1989. This model is more closer to the true behavior of information search behaviors to me than the classic model of information retrieval (IR). Though she has various fantastic strategies to investigate, I particularly like her cognitive model of "berrypicking" since I found IR to be overly linear when I was trying to define my community. Bates claims that searches are progressive and gradual. That is to say, as soon as the information retrieval system returns results, the user modifies their search terms accordingly. Thus, a simple linear model does not represent the nature of information retrieval to me, since the process of searching itself generates feedback that prompts the user to adjust his or her cognitive model of the material being sought. From this viewpoint, knowledge searching is seen as a type of hunting or collecting. Information seekers are shown as hunters searching for possible prey (information) that may be discovered and acquired for use within an information environment.
The traditional IR model is based on the notion of matching a single query to document representations stored in an IR system. This method is typical of lookup (known item) search, when there is just one right search result or answer (Marchionini, 2006, p. 41–46). This category may be expanded to cover searches that are well-focused yet need the use of many documents to fulfill the information demand. However, it has become increasingly clear since the 1990s that the conventional approach may not accurately capture how users interact with search systems naturally, how information needs change throughout a session, and how contextual factors, such as the nature or environment of the task at hand, influence the search process.
Carol Kuhlthau (1987, 1989, 1993, 2004) created the information search process (ISP) model, which is another well-respected search strategy that has evolved over many decades. The whole process of gathering information contains six steps that represent human emotions, ideas, behaviors, and strategies:
(1) Task initiation and intuition: The user considers the issue and possible solutions after becoming aware of their limitations.
(2) Topic selection: The user chooses a subject.
(3) Exploration: The user researches the subject by using search techniques and testing their knowledge of the subject.
(4) Focus formulation: The user develops a focused vision on the subject and obtains confidence and clarity.
(5) Information collection: The user utilizes the retrieval system to gather information relevant to the targeted subject
(6) Search closure and presentation: The user completes the search and is ready to show the results.
Many of these methods emphasize thinking outside the box and making use of the user's innate perceptual, intuitive, and creative abilities when looking for something specific. It also shows how searching for information is inherently dynamic, with the user changing how they search and even what they want to know as they learn more.
Another concept I often like to explore is information demand. I will note Charles Cole's notion within its theoretical and practical settings. He combines many main models in information retrieval and searching and motivates the reader to see the topic through an entirely new lens. This technique emphasizes modern information retrieval theory, practice, and system design (IR). In the field of information demand research, he identifies three main points of view that I will also talk about below (2011):
Behaviors that suggest a desire for information are used to draw conclusions about a person's information requirements.
The desire for knowledge arises from the interaction of several contextual elements.
Information requirements are a natural aspect of the human existence.
Each information demand requires both awareness and action. Demand analysis is also important in the planning of information-seeking strategies because patterns can improve the status of the search regardless of whether they bring the user closer to the answer. When the topics of information demand and ISP models are combined, it gives LIS students a better idea of the experience and behavior of community groups.
Information-seeking behaviors: The practice
In actuality, most people who are looking for information use theoretical search methods and go through the phases of the information-seeking process without even realizing it. From here, we see that information-seeking habits in the modern day take the form of internet search techniques. Information is discovered via user interaction with information retrieval technologies, such as online databases and search engines. The most fundamental method is called "building blocks," and it entails breaking down the search query into a series of ideas that are then searched for using Boolean operators. Footnote chasing, citation hunting, pearl-growing, and topic searching are other typical methods of research (Booth, 2008).
Applying these methodologies, theories, and cognitive research into services and programming
Information organizations may better serve their users by learning the motivations behind their questions and search results. If librarians learn that patrons like to explore in a certain way, they may design a catalog function or themed collections for that purpose. Search strategies for information and conceptual methods are included whenever a patron approaches an information professional. The reference librarian has the power to inspire people to break routines and try something new, perhaps yielding excellent results (Bates, 2010).
The more context that can be given to the knowledge of information behavior, the more realistic and useful the findings (Bawden & Robinson, 2013; Goltz, E., 2013). Searching for information is dynamic and based on the situation. Not everything has to do with fixing problems or dealing with hard situations. I even found that sometimes the answer to a question is just a matter of luck. I think this is why this particular competency has to present different learning and behavior models, because the "everyday" mindset is a complicated psychological concept. A number of cognitive, emotional, cultural, and situational factors affect "everyday" life information needs and seeking (ELIS). That everyday information-seeking habit develops gradually. One of the recurring results I found in ELIS study is that people prefer human sources since they are easier to obtain and provide rapid response (Savolainen,1995). However, source choices may alter depending on the information-need circumstance. Understanding information-seeking habits and theories is important as an LIS professional because it enables personalized designs that better customers with the information they need. Numerous information-seeking theories contribute to a comprehensive understanding of how users search for information.
My evidence below are from my first semester at SJSU which we were required to maintain a blog and submit our assignments using iSchool. It presents my view of community behavior based on my observations and interactions with librarians at the Orange County public library where I worked between 2018 and 2022. This experience taught me about the library user's life and how to interact with groups in which individuals offer their viewpoints, motives, and questions that drive their information-seeking activities.
Information specialists must identify consumer information-seeking. Effective information organization requires anticipating and meeting group information needs (Hirsh et al, 2015). Because of these connections, information can move in all directions, and people can act in ways that help them find the information they need right now. I want to make an information organization feel like a community. Finding out what qualifies as a "information need" is the first step in describing information-seeking activities. To what extent does one's sense of community play a role in one's willingness to seek out new knowledge? There are almost certainly as many answers as there are individuals to inquire. O'Brien and Greyson (2015) under Hirsh's publication defines information requirements as many and extremely contextual (e.g., influenced by individual, relational, cultural, and temporal aspects that influence how individuals interact with and utilize information), and this is how I approached my research and assignment.
Fundamentals of information requirements have always been a holistic idea for me, however having a tangible understanding is crucial to the existence and goal of information institutions. Whether I worked at a public library, where I mostly planned events, or an academic library, where I make sure students and faculty have the skills to do their own research, I hope to make sure that information sources are available to help researchers work together.
As indicated in my introduction, Marcia Bates will appear often in my early works of the semester since she taught me the meaning and historical significance of information in LIS. In the Encyclopedia of Library and Information Sciences, Marcia Bates' (2010) definition of the word "information" offers a basic review of the history of information theories and how they relate to one another in their respective interpretations. In a number of circumstances, information is used as a concept. She divides theories into communicatory/semiotic, relevant data, theoretical, systemic, social, multitype, and deconstructionist categories. She also categorizes these ideas as subjective (logical and scientific, with the goal of discovering causes, consequences, patterns, and trends in observable occurrences) and idiographic (humanities-driven, social context, and anything behind the drive for information). By using both [the idiographic and subjective] ways of thinking, we may be able to learn as much as we can about a subject (Bates, 2010).
Other authors you will see me frequently mention are Fisher and Bishop, since both defined the information community for me as a new LIS student. They examined community networks and found five main elements that set successful information communities apart:
a focus on collaboration and consistent interaction among various information sources
ability to build around people's requirements for information access and usage
ability to capitalize on developing technologies' information-sharing capabilities
capacity to overcome information-sharing hurdles
ability to develop social connection
Community networks have introduced powerful new approaches to improving people's quality of life. The Internet has aided in the establishment of information communities, or organizations of individuals that seek to create and increase access to dynamic, integrated, and diverse information resources. While the elements listed above are not plainly visible, they are often made public only after some action or request is made indicating that the information seeker need information to solve a specific problem (Case, 2012), Individual information-seeking behaviors may occur and are best characterized in a subjective manner, but they must constantly consider how much idiographic elements influence them.
This book review helped me comprehend the concepts of practical value and social currency, as well as why libraries should use them. Jonah Berger categorizes his concepts as "six principles of contagiousness": social currency, triggers, emotion, public, practical value, and storytelling.
Social currency increases "social wealth" through sharing and positively impacting others. Before delving into triggers, Berger reminds readers to remember how the social currency generates word-of-month, which leads to triggers. Triggers aid in the spread of positive word-of-mouth. "Sights, scents, and noises may activate connected thoughts and ideas, making them more top of mind." (p. 70). Jonah discovered that the most viral stories arouse strong emotions. In his research of the NY Times's Most Emailed list, the items that were shared the most were those that elicited amazement, excitement, amusement, rage, or dread. Jonah Berger advises marketers to "concentrate on sentiments, the underlying emotions that push people to action, rather than harping on features or facts." (p. 113) The fourth principle is public, which is based on how we often require "social proof." We see this on social media sites, as I said in competency H. The fifth principle is practicality. People want to use and see the service or a feature of the service promoted without making any effort. As a result, if the item is immediately visible via the preceding stage, the community understands how useful the library may be and becomes more engaged. Finally, people tend to care more about the story through visuals than the facts. I mentioned this principle in competency H under data visualization.
This is significant because this brief overview demonstrates how information specialists should actively examine why certain programs, events, or ideas thrive while others fail. I said under my competence description and scope that I researched information demands and this book was the basis for it. When evaluating the library's services and resources, we must "connect the right dots" (Connaway & OCLC, 2015). Knowing the reasons behind a strategic search success or failure is essential for improving library services, as is offering patrons easy access to deeper, more reliable sources of information.
This blog post takes the perspective of an information-seeking and information-demanding community in need of a center, often a library, to solve its "problem-situation" scenarios. In addition to the authors I listed in the description and scope above, the definitions I liked most and used as the basis for this blog were those by O'Brien and Greyson. They believe that information needs stem from when individuals cannot move forward due to such uncertainty (2018). This is why libraries offer free educational materials and plan free programs to best fit the community.
Amanda Spink's (2006) multilevel model, which describes the temporal dimension of the community as "macro," "meso," and "micro," was a model that helped me understand the point of view of information-seeking behaviors. Spink says that people's reasons for wanting information and how they go about getting it depend on personal (micro-level) factors like cognition or location, interpersonal (meso-level) factors like who is available to help with information needs, larger-scale (macro-level) factors like technological and cultural values, and task-specific (meso-level) factors like how reliable the information is.
Differences may be seen between instructional and curricular theories, with the former addressing approaches to teaching and the latter addressing what is taught. However, I learned from these blogs that w e all have the same aim in mind, which is to disseminate knowledge and make it accessible to those who need it, so even if the approach has a different name, it will still target information communities. By using a problem-situation approach, I was able to see that "information grounds" are social gathering places where individuals encounter information and where they generate, modify, curate, and exchange everyday data while focusing on a different topic. Additionally, I gained an appreciation for the importance of conceptual framing that bridges the gap between the library and the community.
The purpose of this blog is to discuss alternative approaches to information literacy. When I see that programs or events have poor attendance, I wonder why that is and what might be done about it. The emphasis in this evidence piece is on program quality and new, insightful services since competency H highlighted the significance of outreach via cutting-edge approaches. To anybody who would be interested in my information requirements and behavior theory, I stick to the theoretical, citing the "learning pyramid" proposed by Lalley and Miller (p. 40), Char Booth's "four variables that govern learning," and Michael Stephen's article. The fifth blog was my favorite since it inspired me to design my own rules for developing new kinds of programming.
This short essay summarizes what I learned about the library's future and how individual branches can make strategic decisions in light of the COVID-19 shutdown. I note how the pandemic has impacted libraries and other community resource hubs going forward, as well as any noticeable changes to the way the public was previously served. This also includes the results of my study and an evaluation of the information community's requirements in perspective of the information-seeking patterns that emerged and the subsequent adjustments made by libraries. While the main premise of this essay was to review Spencer Johnson's "Who Moved My Cheese?," I've extended the book's lessons to the information-seeking subset of the larger information-community network. I discussed how my coworkers adapted their tactics for working remotely, including how they used technology to access, generate, and disseminate information to management, colleagues, and clients. We even had concerns about intellectual liberty and diversity in the context of our information practices throughout online and offline educational programs and services. Information professionals, like everyone else, have a duty to use correct, useful, and appropriate information to help each other and the community that is looking for answers.
I anticipate that my duties will include providing relevant, accurate, and pertinent information to students and faculty in the community. While I am unsure whether I will continue to work in academia, I am aware that the majority of users will likely experience some level of anxiety when searching for information. It will be my role to explain that the research process may be challenging but that we can reduce the number of steps required to access the appropriate library's databases. To encourage users to prefer library databases over Google or Wikipedia, it is essential to reduce the number of steps required to access library databases. It is okay to convey uncertainty and feel challenged, even for specialists, to recover significant information from the first search. I will ensure that the library website, including links to the databases, is as user-friendly as possible. Graduates can better evaluate how effectively they serve information needs by learning and comprehending various forms of information seeking behaviors, such as those described in this article. It is essential for the sustainability of information organizations.
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