Target Market

The residents of our facility are the groups needs we hope to achieve.

• Age Group Characteristics: Older Adults

• Physical - As people grow older, their range of motion typically decreases. With our activities we hope to provide a comfortable experience that is low to no risk at all.

• Mental - We have learned that the residents of the community value knowledge greatly and love to learn. With that in mind we have catered our events to be full of knowledge and hopefully new experiences for the residents to enjoy.

• Social - We hope to aid in creating bonds between residents of Magnolia Glen. Staying social is an important part of life and sometimes when residents first enter the facility, it can be difficult to establish new connections.

• Emotional - The residents of this community are all qualified as seniors. They have lived long and fulfilling lives and their emotions are still as valid as ever. They have experienced joy, fear, anger, and more importantly loss. As they have aged they have dealt with loss on multiple occasions and that takes a toll on someone. We hope our programs can provide enough joy that they can remember our event as a happy time.

References

• https://www.homeseniors.org/senior-moments-from-home/leisure-activities-are-important-for-seniors-and-heres-why

• https://uwwc.org/2017/07/04/benefits-of-recreational-activities-for-seniors/