Twenty-six percent of men and 32% of women got a massage for pain relief or management in 2020. · The number of Americans who have ever used massage therapy for pain relief was 25% in 2020. 18 Pampering/just to feel good/special occasion – Twenty-eight percent of massage consumers received a massage for pampering/just to feel good/special occasion in 2020, with 19% receiving their last massage for this reason. · Twenty-one percent of male massage consumers and 35% of female massage consumers received a massage for pampering reasons in 2020. · Forty-three percent of massage consumers over 65 years of age received a massage for pampering reasons in 2020, the highest percent of any age group. · Thirty-nine percent of massage consumers with a household income of $100,000 or above had a massage for pampering reasons. To keep fit/healthy/for wellness/prevention/improve quality of life – Twenty-two percent of massage consumers received a massage for general wellness in 2020, with 8% receiving their last massage primarily for this reason. · Twenty-six percent of male massage consumers and 18% of female massage consumers received a massage general wellness reasons in 2020. · Twenty-eight percent of massage consumers aged 35 to 44 and the same percentage of consumers age 45 to 54 received a massage for general wellness reasons in 2020. 19 1G. Where are consumers getting massage? Consumers go to an average of roughly two different locations for massage in a given year. Forty-one percent of massage consumers got a massage at a spa in 2020, and 23% got their last massage at a spa. Twenty percent of massage consumers reported receiving their last massage at a massage therapist’s office or location in 2020, but 38% of massage consumers visited a massage therapist’s office in 2020. The next most popular locations to receive massage were massage franchises or chains, hotel/resort/cruise, and beauty salon. Note that some consumers may not see the distinction between a spa, franchise, and often a massage therapist’s office. (See Figure 9 to show where consumers got their last massage, and where they received any massage in the past year.) Figure 9. Where did you get massage in 2020? Highlights from Figure 9 41% of consumers got a massage at a spa in the 12 months ending June 2020. 38% of consumers got a massage at a therapist’s office or location in the 12 months ending June 2020. 20 Spas – Twenty-three percent of all massage consumers received their last massage at a spa in 2020. · Twenty-four percent of female massage consumers got their last massage at a spa in 2020 Forty-two percent of female massage consumers got a massage at a spa in 2020. · 23% of men got their last massage at a spa in 2020 Forty percent of male massage consumers got a massage at a spa in 2020. Massage Therapist’s office/location – Thirty-eight percent of massage consumers got a massage at a massage therapist’s office/location in 2020, and 20% received their last massage at this practice type. · Thirty-three percent of massage consumers aged 45-54 got their last massage at a massage therapist’s location or office in 2020. Thirteen percent of massage consumers aged 18-34 got their last massage at a massage therapist’s office in 2020. · Twenty-four percent of massage consumers with a household income of less than $50,000 got their last massage at a massage therapist’s office/location. · Nineteen percent of male massage consumers and 21% of female massage consumers received their last massage at a massage therapist’s office. Massage Therapy Franchise or Chain – Eighteen percent of massage consumers received their last massage at a name brand franchise or chain in 2020. But, 36% of massage consumers visited a massage franchise or chain in 2020. · Twenty-one percent of female massage consumers and sixteen percent of male massage consumers got their last massage at a name brand chain in 2020. · Twenty-two percent of consumers with a high school degree or less got their last massage at a name brand chain in 2020. · Note that many consumers may not differentiate between a spa and a massage franchise or chain, especially since many national franchises or chains are now offering spa services along with massage services. Your Home or the Home of Someone You Know – Six percent of massage consumers received their last massage at their home or the home of someone they know in 2020. Overall, 14% of massage consumers had a home based massage in 2020. · Eight percent of male consumers got their last massage in their home or the home of someone they know in 2020. · Five percent of females got their last massage in their home or in the home of someone they know in 2020. · Twelve percent of consumers with a child between the ages of 13 and 17 got their last massage at their home or the home of someone they know in 2020. 21 Section 2 — The Massage Therapy Profession7 Knowing the latest trends in the massage profession helps schools provide students with the most current information to make decisions as they begin their massage therapy careers. This section covers information regarding the massage therapy industry including employment, income, use of technology and work settings. Key Concerns: What changes are occurring in the profession