therapist preparation and suitability to work in a medical-related health-care environment(24)— an issue potentially ameliorated by addressing top scoring comments highlighting the need to improve massage foundation and continuing education standards. The development of specific hospital-based training courses(24) speaks to the massage field’s need and on noneducation-related employer practices such as employee benefits, treatment, and fit into employer business model. DISCUSSION Months of planning went into the World Cafébased exercise included as part of The Future of MT and Bodywork Forum held during the 2017 AFMTE Educational Congress. In addition to forum and exercise planning, IRB approval was sought and awarded to systematically collect, analyze, and disseminate the data produced by the exercise in an effort to add to the developing evidence base related to massage field stakeholder views. While the Congress forum was not originally planned or completed for research purposes, the potential for information generated by the data gathering exercise to become research was realized through planning and documentation. To our knowledge, this is the first formal massage-related conference proceeding to purposively design, plan, and complete a systematic process to collect, organize, analyze, and disseminate massage education stakeholders’ opinions on what needs to be done to improve the massage field moving forward. By sharing this process and the procedures for the World Café-based exercise, other massage-related gatherings or conferences could replicate the exercise and report their findings. The forum exercise enjoyed robust participation, with approximately 65% of registered attendees participating at any given time, and nearly all of the possible importance points were awarded in each room during each round. Attendees to the 4-hr forum, during which the 1.5 hour World Café-based exercise occurred, had the freedom to enter and leave the activities as they chose. While participant count reduced for each exercise round, there was only a 5.6% overall attrition rate by Round III and 75% of registered attendees participated in the final Part IV and closure of the forum, suggesting perhaps that this was a generally positive engagement experience for participants. The comment counts for each breakout session Round progressively decreased, which corresponds with decreasing participants, but may also indicate high initial enthusiasm for the activity that either progressively waned or that, with practice, comments became more focused on important matters. Indeed, the later assumption is likely, given that progressively fewer numbers of 0 scoring comments came out of 2nd and 3rd breakout session Rounds. The exercise participants brought a wealth of experience and knowledge to their consideration of the questions in each breakout session room. While not all exercise participants completed the voluntary descriptor survey, those who did offer a glimpse into the depth of massage and education experience that informed comments and value dot allotments. With MUNK: MASSAGE EDUCATION STAKEHOLDER VIEWS 37 International Journal of Therapeutic Massage and Bodywork—Volume 12, Number 1, March 2019 through this exercise came from a small number of people given the size of the massage therapy field. In addition, the focused nature of the Congress setting (specific to massage education) likely was less representative of the overall numbers in the field interested in massage education given the average 20+ years of massage and 16+ years of education experience among the sample. At least 80% of survey responders were directly involved with massage education at some point in their careers, whether as a foundation massage or massage CE instructor, massage school administrator, and/or massage school owner. These numbers highlight that individuals directly involved in massage therapy education were disproportionately represented in this work, which is certainly not representative of general massage therapist populations. These proportions would perhaps not be found at larger, national field conventions, or similar and broader field-reflective input may provide additional insight into directions massage education and employment should go moving forward. The intention of the exercise questions was to focus participants on what needed to be done in regard to each rooms’ focus/topic for the massage and bodywork field’s future growth and prosperity chances. While an education relation was obvious for Schools and CE room questions, the link to education for the Different, More, Start, and Stop questions in the Employment room were less clear, resulting in question framing and responses pertaining to employer rather than education practices. Replications of this exercise with focused interest on education should consider framing employmentrelated questions from the standpoint of education to make therapists more employable or better, more valuable employees. We suggest the following Different, More, Start, and Stop questions for future use: What are the ways in which the massage therapy and bodywork field currently trains/educates entrylevel practitioners that should be done differently to better prepare them for employment? What are the ways in which the massage