uniquespaproducts.com. RED JADE HEALING BODY PILLOW Jadience Herbal Formulas The blend of jade powder combined with a special formulation of herbal grains stimulates acupressure points on the body to strengthen chi (energy). Use in massage sessions to relax muscles and joints, relieve low-back pain and ease cramps. Red Jade Healing Body Pillow costs $26.46. Contact Jadience Herbal Formulas, (858) 373-1830 or jadespacollection.com. GOLF BALL MASSAGE ONLINE 12-HOUR CE COURSE GBM Health Inc. Train in professional Golf Ball Massage, incorporating the SPAball Kaddy and golf ball in your own sessions. Learn to locate trigger points, do deep work while saving your hands, and market this technique. Golf Ball Massage Online 12-Hour CE Course costs $150 for course only; price does not include SPAball Kaddy with Golf Ball or SPAball Kaddy Professional Holster required for the course. Contact GBM Health Inc., (805) 857-5693 or golfballmassage.com. BACK BAR CONCENTRATES 21 drops These 2-ounce back bar concentrates are pre-blended and come with recipes for proper, safe dilutions for various treatments. They are available in 10 formulas: Invigorate, Detox, Equalize, Pain Relief, Focus, Calm, De-Stress, Immunity, Decongest and Sleep. Back Bar Concentrates range in cost from $50 to $150 per 2-ounce bottle. Contact 21 drops, (877) 673-7677 or 21drops.com. | www.massagemag.com | September 2015 | MASSAGE Magazine | 53 HAWAII BODYWORKERS RETREAT Hawaii Bodyworkers Retreat This retreat combines a six-day, five-night educational experience with a Hawaiian vacation. Earn continuing education hours in Integrative Modalities Technique; huna, a traditional Hawaiian energy system; and marketing and social media. You’ll enjoy delicious, healthy meals and activities such as hiking, sailing and going to the beach. The Hawaii Bodyworkers Retreat costs $2,495. Contact Hawaii Bodyworkers Retreat, (808) 386-6763 or hawaiibodyworkersretreat.com. MIGRAINE MIRACLE Kelly Lott’s Migraine Miracle Massage therapist Kelly Lott created this holistic, natural, self-administered home therapeutic treatment to provide soothing relief for migraine headaches. The kit includes 12 custom marble stones, four aromatherapy blends, step-by-step instructions and a mesh carrying bag. Migraine Miracle costs $99. Contact Kelly Lott’s Migraine Miracle, (800) 705-7037 or migrainemiracle.com. INTELLIGENT SKIN MD Wall Street Dermatology This app, designed by dermatologist Julia Tzu, M.D., combines real-time environmental data with your personal information to generate customized and responsive skin care recommendations. Test yourself on the adequacy of your current routine, or create your ideal skin regimen based on your environment. Intelligent Skin MD costs $1.99 for iPhone, iPad and iPod Touch. Contact Wall Street Dermatology, (212) 931-0538 or wallstreetdermatology.com. LENGTH TENSION TESTING BOOK 1, LOWER QUADRANT: A WORKBOOK OF MANUAL THERAPY TECHNIQUES Brush Education Inc. This book provides clear, comprehensive descriptions and color photos of techniques for assessing flexibility and length tension in the muscles of the lower quadrant. It includes techniques for the lumbar spine and pelvis, hip, knee, and foot and ankle, and also shows alternative positions to accommodate clients’ comfort and needs. Length Tension Testing Book 1, Lower Quadrant: A Workbook of Manual Therapy Techniques costs $34.95 for a printed version or $24.99 for an e-book. Contact Brush Education Inc., (855) 283-0900 or brusheducation.ca. PAIN POTION PLUS The Aromatherapy Factory Pain Potion Plus is an organic, vegan lotion for muscle and joint pain relief. The smooth, silky, all-natural ingredients smell clean, fresh and slightly lemony. All essential oils used are therapeutic grade. Formulated and created by a licensed massage therapist and a clinically certified aromatherapist. Pain Potion Plus costs $19.95 for an 8-ounce jar. Contact The Aromatherapy Factory, (252) 222-3805 or thearomatherapyfactory.com. 54 | MASSAGE Magazine | September 2015 | www.massagemag.com | | www.massagemag.com | September 2015 | MASSAGE Magazine | 55 56 | MASSAGE Magazine | September 2015 | www.massagemag.com | I f you are up-to-date on your marketing jargon, you have heard the term content marketing being thrown around a lot lately. Content marketing is any strategy that involves creating valuable and interesting media in order to attract the attention of potential new customers. This media can take any of several forms, including blog posts, articles, photos, infographics and videos. Combat consumers’ overexposure The reason for content marketing’s popularity largely has to do with the trend of society becoming unresponsive to traditional marketing channels. For instance, many people will now DVR a television show and fastforward through the commercials, post a “no junk mail” sign on the mailbox, and have become desensitized to online advertisements due to constant exposure. As consumer trends and behaviors change, it’s important that your business’ marketing strategy changes along with them. And with consumers NOERIZKI/THINKSTOCK Market with Video by Daniel Ruscigno Attract New Clients & Raise Your Online Profile