using massage. Figure 3. Total use of massage among U.S. population by gender Highlights from Figure 3 Massage use in the last 12 months among male consumers was higher than use of female consumers in the same time period. 12 Households with children – Those consumers with children have a higher likelihood of getting massage. See figure 4 below. Figure 4. Likelihood of getting massage in households with children Highlights from Figure 4 A quarter of consumers with children under 18 got a massage, as compared to 19% of consumers without children under 18 who got a massage. 13 Household Income – Those consumers with a higher household income tend to get massage at higher rates than those with a lower household income. See Figure 5 below for details. Figure 5. Likelihood of getting a massage by income Highlights from Figure 5 Fifteen percent of Americans with a household income below $50,000 had a massage in 2020. 22% of Americans with a household income between $50,000 and $100,000 received a massage in 2020. 34% of Americans with a household income of $100,000 or above got a massage in 2020. 14 College graduates – Fifty-one percent of consumers who got a massage in 2020 were college graduates. · Thirty-three percent of all college graduates received a massage in 2020, down from 39% in 2019. Figure 6. Total use of massage among U.S. population by age Highlights from Figure 6 Consumers 65 and over got an average of 3.8 massages in 2020, the highest of any age group. Younger consumers (18-34) were the most likely to use massage, with 34% of this age group getting a massage in 2020. 15 1F. Why do consumers get massage? Consumers get massage for a variety of reasons. When asked about their last massage, most say they went for health or wellness reasons. Figure 7. Primary reasons for receiving last massage in 2020 Highlights from Figure 7 Forty-nine percent of all consumers received their last massage for a health or wellness reason. Twenty-seven percent of consumers received their last massage for relaxation and stress reduction. Nineteen percent of consumers received their last massage for pampering. See figure 8 for more detailed information about why consumers received any massage in 2020, not just their last massage. 16 Figure 8. Primary reasons for receiving any massage in 2020 Highlights from Figure 8 Sixty-three percent of consumers received a massage in the 12 months ending June 2020 for a health or wellness reason. Forty-five percent of consumers received a massage for relaxation and stress reduction. Twenty-eight percent of consumers received a massage for pampering. Health or wellness reasons – Sixty-three percent of massage consumers had a massage in the 12 months ending June 2020 for health or wellness reasons. Of these, 49% had their last massage for a health or wellness reason. · Of massage consumers, 65% percent of men and 61% of women received a massage for a health or wellness reason. · Sixty-eight percent of massage consumers who have a high school degree or less got a massage for a health or wellness reason in 2020. · Seventy percent of massage consumers who earn $100,000 or more per year got a massage for a health or wellness reason in 2020. 17 · Sixty-nine percent of massage consumers aged 45 to 54 got a massage for a health or wellness reason in 2020. · Of consumers who got their last massage for health or wellness reasons in 2020, 30% stated that the massage was part of a treatment plan put together by a doctor or medical provider. The top individual reasons for getting their last massage in the 12 months ending June 2020 were: Relaxation/stress – Forty-five percent of massage consumers got a massage for relaxation/stress in 2020, with 27% getting their last massage for this reason.* · Forty-nine percent of massage consumers who had not completed college got a massage for relaxation/stress in 2020. · Forty-three percent of massage consumers in households with a child under 13 had a massage for relaxation/stress. · Fifty-six percent of massage consumers with household incomes between$50,000 and less than $100,000 got a massage for relaxation/stress. · Forty-seven percent of massage consumers aged 18 to 34 got a massage for relaxation/ stress in 2020. *For purposes of this report, relaxation and stress relief were not included under health or wellness reasons for massage. For soreness/stiffness/spasms – Thirty-three percent of massage consumers got a massage for soreness/stiffness/spasms in 2020. · Thirty-seven percent of male consumers and 30% of female consumers received a massage for soreness/stiffness/spasms in 2020. · Thirty-nine percent of those over 65 who received a massage in 2020 got a massage for soreness/stiffness/spasms. Those massage consumers aged 18 to 34 were least likely to get a massage for soreness/stiffness/spasms, with 30% getting a massage for this reason. Pain relief/pain management – Twenty-nine percent of massage consumers got a massage in 2020 for pain relief/pain management. · Forty-three percent of massage consumers aged 55 to 64 got a massage for pain relief/management. Those massage consumers aged 35 to 44 were least likely to get a massage for pain relief/pain management, with 24% getting a massage for this reason. ·