Customer Journey Map

Primary Objectivees

Create one customer journey map
Learn how to translate research data into a structured document
Showcase this technique in your portfolio

Tasks

Define the high-level steps in the customer journey map.
Document the user's goals, positive interactions, pain points, and any behaviors that the website or app was not facilitating for each step.
Assess whether each step of the experience was positive or negative and add direct quotes from customers where relevant.

Customer Journey Development

Customer Journey Map Development

Failed Customer Journey Maps

Failure in Detail

I intially was unsure of how to structure the map, I had forgotten the research I complied and I decided a more detailed step route clearly designed would be more useful

Pain points

I realised when constructing this customer journey map I needed to expand on the detail of painpoints and behaviour which would provide better context to the journey the customer undergoes.

simple is best

I changed the colour scheme in the final project to keep the audience focused on the user journey. I realised showing the map of emotions was a good idea and needed to be expanded on in detail.

Page updated

Google Sites

Report abuse