Competitive Benchmarking

Primary Objectives

The main objectives of this project are to:

• Gain knowledge on the most effective solutions employed by leading websites and apps in addressing the issues we aim to solve

• Acquire an understanding of the established norms and standards that we should adhere to in our design approach

• Identify and emphasize on the best practices that we should adopt in our design process

• Utilize the project materials and insights to create an impressive portfolio showcasing our expertise in website or app design.

Tasks 

The following are the tasks for this project:

1. Select four websites or apps to benchmark against, with at least three of them belonging to the same industry as the chosen case study, such as air travel, hotels, or car rentals. The fourth option could be a wildcard, but it should have some relevance to the industry. For instance, if the case study involves designing a new airline application, a travel aggregator could be included as a wildcard option.

2. Identify the specific aspects of each website or app that will be evaluated, such as the homepage, search and select functionality, or user input processes.

3. Conduct a thorough review of each website and app, capturing screenshots and providing detailed commentary to explain noteworthy elements and their relevance to the project. The commentary should include an explanation of why certain features are noteworthy and how they could be applied to the design of the case study website or app.

As this is the research phase I conducted research on hotel booking systems and one hotel adjacent service in the UK. To determine characteristics that are common within the hotel sector.

1. Hotel Trivago – Hotel Booking Website 

2. Booking.com – Hotel Booking Website

3. Design My Night, London – Adjacent Service to Hotel Booking Website 

4. Air Bnb – Hotel Booking Website​

I've organised the findings of the competitor benchmarking project into a comprehensive presentation. The businesses have been categorised based on their website characteristics, spanning from the main homepage layout to the specific features of a hotel booking platform.