Storytelling with Data: A Data Visualization Guide for Business Professionals 1st Edition

• • Author: Cole Nussbaumer Knaflic

  • Summary : Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

  • Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:

    • Understand the importance of context and audience

    • Determine the appropriate type of graph for your situation

    • Recognize and eliminate the clutter clouding your information

    • Direct your audience's attention to the most important parts of your data

    • Think like a designer and utilize concepts of design in data visualization

    • Leverage the power of storytelling to help your message resonate with your audience

Decision Analysis for Managers: A Guide for Making Better Personal and Business Decisions

• • Author: David Charlesworth

  • Summary : Everybody has to make decisions—they are unavoidable. Yet we receive little or no education or training on how to make decisions. Business decisions can be dif_ cult: which people to hire, which product lines or facilities to expand and which to sell or shut down, which bid or proposal to accept, which process to implement, how much R&D to invest in, which environmental projects should receive the highest priority, etc. This book gives you all the tools you need to… • clarify and reach alignment on goals and objectives and understand trade-offs in reaching those goals, • develop and examine alternatives, • systematically analyze the effects of risk and uncertainty, and • maximize the chances of achieving your goals and objectives. Success (getting what you want) depends on luck and good decision making. You can’t control your luck, but you can maximize your odds by making the best possible decisions, and this book gets you there. Broadly speaking, this book organizes and presents otherwise formal decision-making tools in an intuitively understandable fashion. The presentation is informal, but the concepts and tools are research-based and formally accepted.