Senior Marketing Manager
As Senior Marketing Manager at Suntria Solar, I managed brand development, digital strategy, content, and growth marketing. Funnel development, market research + development, [tech vendor management], campaigns, led website redesigns, and helped launch new platforms and partnerships.
(Sustainable Strategy) Customer Experience Research and Development: Directed rebranding and digital CX updates.
Strategic Partners: Partnered with Habitat for Humanity to sponsor solar for the first 3D-printed home.
Lead Gen: Built compliant marketing workflows to increase lead flow, improve conversions, and lower customer acquisition cost.
Operations Planning: Worked directly with executive leadership to build frameworks for operations process updates, budget planning, and customer-facing collateral.
Project Management: Hired and managed contractors and vendors to build a proprietary app and update the company website user experience to increase lead capture.
Brand Positioning: Aligned Suntria as a trusted leader in the solar industry by focusing on industry certifications, updating brand visuals, and creating more engaging content.
PORTFOLIO
Brand Positioning
Strategic Partnerships
Customer Experience [CX]
Project Management: App Development
Print + Digital Asset Development