Growth Strategy. Marketing Leadership. Creative Content.
At GrwX Labs, I advise founders and executives on how to stand out in the age of AI by developing lead generation strategies rooted in thought leadership, brand visibility, and audience connection. I lead the creation of strategic partnerships, brand positioning, and educational content, combining storytelling and sustainable process frameworks with modern digital marketing tactics to build trust, sustainability, and authority.
As a strategic advisor to multiple business units at Cardone Ventures, I supported teams with marketing structure, customer journey design, and brand positioning across various industry verticals. I helped operationalize brand strategy across functions—from sales enablement to messaging development—and guided teams through periods of rapid scaling and sustainable growth. Contributed to the market research and strategic planning of Cardone Ventures' go-to-market launch of their most recent vertical, 10X Roofing, by identifying geographic areas of opportunity for building and leveraging strategic partners that already existed within the Cardone Ventures ecosystem.
At Qwick, a staffing marketplace for hospitality professionals, I led brand strategy during a critical growth phase. I focused on refining messaging, launching philanthropic partnerships, attending key industry events [brand visibility + comm development], and aligning hiring efforts with the company’s evolving values and audience expectations.
As Senior Marketing Manager at Suntria Solar Solutions, I managed brand development, digital strategy, content, spearheaded the project management and design for app development, and developed and implemented growth marketing strategies. Additionally, I led website re-design, hired digital contractors, managed all brand vendor relationships, led research and development alongside the company founder, and helped to launch new community partnerships.
As Senior Marketing Manager at EyeTech Digital Systems, I managed brand development, digital strategy, content, growth marketing, and strategic partnerships. I oversaw HIPAA-compliant campaigns, led brand asset redesigns, and worked alongside leadership to strengthen lead generation strategies.
As the first in-house social media lead at True Food Kitchen, I transitioned the brand away from agency-managed digital efforts to a more agile, insight-driven in-house approach. I led social strategy, photoshoots, content execution, influencer campaigns, and community engagement, while partnering closely with the Art Director, Brand Managers, Senior Director of Digital Marketing & Consumer Insights, and Chief Marketing Officer.
At Kahala Brands, I managed social media, digital campaigns, and partnerships for multiple franchises, including Pinkberry, Blimpie, and The Great Steak. I directed social strategy, sweepstakes campaigns, and influencer activations tied to brand promotions, pop culture, film, and Broadway collaborations.
At [Axosoft] GitKraken, I led marketing campaigns for developer tools, strategized community outreach, content development, and developed brand identity for GitKraken. I helped to launch the viral #ItWasNeverADress campaign. Additionally, I managed community engagement, merchandise, and brand storytelling that authentically engaged the developer community, challenged gender norms in tech, and maintained community engagement that gained Axosoft + GitKraken international recognition.
In addition to my professional client work portfolio, I am committed to giving back and community enrichment. Leveraging my marketing expertise, I helped to support and develop the #ItWasNeverADress Ambassador Program and worked with other nonprofits to raise awareness and financial support.