•--> Creative and Data-Driven Marketing Leader | Growth Strategist | Brand Architect |
Content & Social Media Specialist | Cross-Functional Team Leader <--•
Christina [Steena] Lopez is a strategic marketing leader passionate about helping businesses build lasting client relationships through data-driven strategies and authentic engagement. With proven expertise across professional services, technology, and regulated industries, she combines analytical rigor with creative problem-solving to deliver measurable growth.
Specializing in client journey optimization and compliance-focused marketing, Christina leverages market research and behavioral insights to align business objectives with meaningful stakeholder engagement. Her experience spans brand development, go-to-market strategy, and cross-functional leadership, with a track record of improving client retention and driving sustainable revenue growth.
Drawing from her formal fine arts training and 15+ years of professional experience, she approaches complex challenges with both strategic thinking and innovative solutions. Known for her collaborative leadership style and commitment to ethical practices, Christina builds marketing frameworks that are not only effective but also authentic and sustainable.
Whether developing comprehensive brand strategies, optimizing digital campaigns, or leading cross-functional teams, Christina brings data insights, integrity, and strategic vision to every partnership. Her goal is simple: create marketing solutions that build trust, drive results, and foster genuine connections between brands and their audiences.
GrwX Labs, Cardone Ventures, etta, Qwick, True Food Kitchen, Finaventures [EyeTech Digital Systems + Suntria Solar], Kahala Brands, Pinkberry, Blimpie, Great Steak, Maui Wowie, Axosoft, GitKraken, #ItWasNeverADress, Cancer Response Team
Brand Strategy & Positioning
Digital Marketing & Growth Architecture
Content & Social Media Strategy
Brand Development & Rebranding
Marketing Leadership & Management
Data Analysis & KPIs (Google Analytics, Data-Driven Decision Making)
Marketing Automation (Hubspot, Hootsuite, Mailchimp)
SEO & SEM (Google Ads, Search Optimization)
Paid Media & Digital Advertising
Content Management & CMS (WordPress, Sprout, Buffer)
Video Production & Creative Direction
Community & Influencer Marketing
E-commerce Strategy
Web UX & Conversion Optimization
Stakeholder Engagement & Cross-Functional Collaboration
CRM Strategy & Customer Journey Mapping
Agile & Scrum Marketing Methodologies
Communication & Copywriting
Photography & Creative Assets
GrwX Labs
2024-2025 (current | contract), Scottsdale, AZStrategic Marketing Advisor
Cardone Ventures
2023-2024, Scottsdale, AZStrategic Business Unit Marketing Advisor
Qwick
2020-2021, Phoenix, AZDirector of Brand Marketing
Finaventures [Suntria + EyeTech]
2021-2022, Phoenix, AZ
Senior Marketing Manager
True Food Kitchen
2019-2020, Phoenix, AZ
Senior Social Media Marketing Manager
Kahala Brands
2018-2019, Scottsdale, AZ
Social & Digital Marketing Manager
Axosoft GitKraken
2015-2018, Scottsdale, AZ
Creative Marketing Manager
The Henry
2013-2015, Phoenix, AZ
Mixologist, Opening Team
Maxim Enterprise
2010-2013, Boston, MA
Brand Ambassador
Arizona State University
School of Art + Design
BFA, Intermedia Studies
Cum Laude Honors