[Axosoft] GitKraken

Marketing Manager

At Axosoft, I led marketing for developer tools and helped launch the viral #ItWasNeverADress campaign. I managed community engagement, merchandise, and brand storytelling that challenged gender norms in tech and gained international recognition.

Career Highlights:

• Managed the outreach and digital communication for the globally viral #ItWasNeverADress campaign.

• Oversaw community story submissions, scholarship planning, and branded merch.

• Developed digital content for social media, internal, and promotional assets.

• Developed and executed Social Media Strategy across brands for Axosoft, GitKraken, and #ItWasNeverADress.  

• Launched GitKraken, built online community, set up store, launched socials, launched GK Meetup Program, Slack community, assisted in launching GK Ambassador Program, managed outreach for GK Ambassadors, meetups, swag, events. 

• Created bios, event submissions, talk pitches, and hosted industry thought leaders/influencers for guest Q&A (AMAs). 

• Member of the design team that developed visual identity, brand standards, and UI/UX for the planning and launch of GitKraken.