Qwick

Director of Brand

At Qwick, a staffing marketplace for hospitality professionals, I led brand strategy during a critical growth phase. I focused on refining messaging, launching philanthropic partnerships, and aligning hiring efforts with the company’s evolving values and audience expectations.

Career Highlights:

Directed brand identity, content, and messaging evolution during company expansion.
Led brand partnerships aligned with hospitality and community values.
Supported company talent acquisition to ensure internal brand alignment.
Collaborated with internal stakeholders on app updates and go-to-market launches.
Represented Qwick at various industry events.

PORTFOLIO

Brand Positioning

Industry Awards: Qwick Brand Positioning should appeal to professionals to adopt the app and business partners that need to hire hospitality staff. Positioning Qwick as tech and thought-leaders within the industry sets the foundation for increasing brand awareness, user adoption, and boosting audience and user retention.

Brand Consistency–Visuals, voice, and tone: Qwick was in a hyper-growth phase and had an aggressive new market expansion roadmap. In an effort to increase brand awareness and app adoption (B2B + B2C) we developed and curated branded content that is informative, relatable, and representative of the hospitality industry. Focus on digital communication, in-app user engagement, bold imagery, welcoming messaging, and celebrating community within the hospitality industry.

Brand Responsibility: Position Qwick as an active community partner by engaging in team volunteer and philanthropic partnerships.

Brand Identity

Brand Experience: Full 360 digital experience–I ensured all visual language and brand identity was consistent across all channels, including in-app experience, digital channels, and printed materials.

Strategic Partnerships

Hospitality Partners: Supporting Qwick's rapid growth while building major brand partnerships and nurturing industry relationships to ensure sustainable market growth while raising brand awareness & visibility.

Experiential Marketing

Aligned Industry Events
Goal: Expansion, Brand Awareness, Community Support, Strategic Partnerships, Product Adoption, Thought Leadership, and Client Engagement (retention).

Strategic Funnel Architecture

Customer Experience: Branded marketing interactions at every level of the user journey. Ensure brand messaging and content are consistent across Qwick's communications (app, digital, print, support, app)

Go To Market + Geographic Expansion

Supported in strategic planning for new market launches in various US locations.

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