EyeTech Digital Systems
EyeTech Digital Systems
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Senior Marketing Manager
As Senior Marketing Manager across EyeTech (medtech) and Suntria (solar), I managed brand development, digital strategy, content, and growth marketing. I oversaw HIPAA-compliant campaigns, led website redesigns, and helped launch new platforms and partnerships.
Career Highlights:
Career Highlights:
Directed brand refresh and updated design elements.
Managed PR strategy to position EyeTech as a technology leader within the MedTech space. Secured award nominations that led to increased brand awareness and multiple industry awards won, establishing Eyetech Digital Systems as a market leader in AI medical technology.
Built HIPAA-compliant marketing workflows and client communications.
Improved operational efficiencies by researching and securing more technologically advanced HIPAA-compliant tools.
Collaborated with executive sales leadership on updated sales collateral materials.
PORTFOLIO
Brand Positioning + PR
Working closely with the PR firm, we positioned EyeTech Digital Systems as a technology leader within the MedTech space. EyeTech was named 2021 winners in multiple industry award categories being recognized for standout advances in Health AI technology, product excellence, and business practices.
Content Strategy
Updated multi-channel brand visuals, developed content strategy, and collaborated cross-functionally with internal leaders to develop engaging, informative, and educational content across social media, sales collateral, and blog content.
Brand Design
Brand image refresh: Updated design on all branded collateral for more brand consistency across customer experience.
Page updated
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