Leadership and Advisement
#ItWasNeverADress Community Development, Ambassador Program, Scholarship assistance.
Cancer Response Team Chief Marketing Officer. Events, Promotion, Brand Development, Digital Architecture, Communications, Social Media Management.
Launched #ItWasNeverADress at Girls In Tech in 2015, managed community outreach, event planning, branded swag fulfillment, social media, and helped to launch the ambassador program and ASU scholarship.
Increased awareness and funding for families battling childhood cancer.
PORTFOLIO
#ItWasNeverADress
#ItWasNeverADress was launched in 2015 and quickly went internationally viral. As a result of the overwhelmingly positive response to the campaign, the team at Axosoft put together an #ItWasNeverADress Ambassador Conference and developed a scholarship in partnership with Arizona State University. I managed community outreach, helped to organize event activities, organized guest speakers, and volunteered as an #ItWasNeverADress mentor.
Learn more about the origin story of the internationally viral campaign #ItWasNeverADress at the video below.
Cancer Response Team
Cancer Response Team exists to help families with financial assistance for complimentary treatments while children are undergoing traditional chemo therapy for cancer treatments. During my time with CRT, I served as the Chief Marketing Officer. I led initiatives for fundraising, community outreach, event support, digital asset creation, and brand developer.