web 1.0
digital technology may have changed the speed and volume of media, but digital media still fulfils the same basic roles in society that it has always done, which is to entertain, educate and be channel for public discussion. In the early days of the World Wide Web, web pages contained text and images and, as bandwidth increased, so did the ability to host video, animations and audio recordings
web 2.0
the introduction of web 2.0 techonologies, such as blogs, podcasts, wikis and social media, were instrumental in increasing the volume of user-generated content, which has changed the way that the public receives both local and global news
with the widespread of social media, it has become easier for memes to gain popularity and go viral. Memes have developed over time from political or cultural topics to anything that is funny and relatable, with more cultural references and sarcastic life observations
web 3.0
developments in artificial intelligence have influenced the media industry, from content creation to the consumer experience
advancements in artificial intelligence, cloud computing and grapic technology have led to a rapid development in techniques that manipulate images, audio, and video
artificial intelligence - generated synthetic media is referred to as a deepfake. Deepfakes consist of synthetic media created using deep learning
many of these new tools are readily available online and are being used to manipulate media, whether it is superimposing one person’s face on to another or manipulating a voice to change the audio and lip movement at the same time