We will be amplifying history with the aim to move viewers beyond reaction to action using the I-See-U Socio-Emotional Framework.
timing totals: 20, 77, 21, 18, 11 = 147 seconds total.
Primal Brain: Starting with a high-emotion, introductory statement, will positively influence the audiences perception of the rest of the video. This is accomplished by boosting the dopamine levels in their primal brain right at the start. Target emotions that can be triggered by things like surprise, shame, anxiousness, confusion, courageousness, cruelty, cynicism, distress, doom, intimidation, idealism, hostility, hopelessness, hopefulness accomplishment, gratefulness, mourning, belonging.
"... the greatest baseball pitcher in the country; that is what the best baseball players of white persuasion that have gone against him say." Rube Foster never had the opportunity to test his skills in whites-only major leagues of baseball.
Timing
39 words = 20 seconds
aim: 10-40 words
This is a quote from a 1907 article the Inter Ocean Newspaper in Chicago, by Frederic North Shorey (external link)
Knowledgeable Brain: tell the story in a way that provides a visual and iconic image for each of the major events. We will add motion and sound, which together with the images, will inject the story into the viewer's long-term memory which are organized in the hippocampus, but with bits that are located at various places in the cortex where they are associated with sensory experiences and other tangential, previous memories that connect with and provide context.
Quickly list all of the accomplishments (text)
Pick one to focus on (that emphasizes overcoming resistance)
Unable to play in the all- white Major Leagues, he started his career in Waco Texas. Rube "the big Texan" Foster was a talented pitcher, and a gifted showman. He played for and managed over a dozen "Negro" League teams across the midwest and the north-east.
In 1911, he leased the old Chicago White Sox field, where he started and owned 'The Chicago American Giants' and dominated the independent "Negro" Baseball Leagues. Foster then convinced the other club owners to create the "Negro" National League in 1920.
Foster served as president and treasurer of the league while still being the owner, manager, and sometimes player of his own team. The league flourished as players’ salaries, notoriety, team owner’s revenue, and attendance grew to unprecedented levels.
The league folded in 1931, a year after his death. It re-spawned in 1935 and continued through the 1960s producing hall of famers like Willie Mays and Satchel Paige.
Timing
153 words = 77 seconds
aim: 120-160 words
Our Logical Brain: Explain the importance of the story using dates, data, statistics, etc to reinforce it. This aims to engage the neocortex, where rational and analytical thought occurs.
You may know of the first African American to break the color barrier in the major leagues, Jackie Robinson, and Hank Aaron, the black player that broke Babe Ruth's "impossible" home run record. Well, they stood on the shoulders of Rube Foster.
Timing
42 words (21 seconds)
aim: 20-40 words
Our Tribal Brain: Connect the story to where we are today. This can give the viewer a sense that they are part of a continuum in which the history and the present are joined. This feeling of connectedness occurs in the brain's Limbic System, which has no capacity for the expression of ideas as language, but is the most important factor for moving audiences beyond reaction to action.
If you visit the Hall of Fame today you will see Rube, right there with the other greatest of all time players, coaches and managers and you might have a Rube Foster postage stamp in your collection.
Timing
37 words (18 seconds)
aim: 20-40 words
What do you want the audience to do with this new information? What can be said to move the viewer beyond reaction to action?
Every black athlete today stands on the shoulders of Rube, and others like him, who paved the way for integration in sports.
Timing
22 words (11 seconds)
aim: 20 words
529 words
264 seconds as is in this version.
target = 90-120 seconds
Rube Foster was known as the father of the “Negro Leagues”, was a star player, an innovator, and an astute businessman. Although Foster played with and against legendary baseball players, he never got the chance to show what he could do in the white Major leagues.
“His color has kept him out of the big leagues…a pitcher who otherwise would be a priceless boon to the struggling White Sox or the ambitious (New York) Highlanders just now.”
Andrew “Rube” Foster was born in 1879 in Calvert, Texas. His career began as a teenager pitching for the Waco Yellow Jackets and later with teams in Fort Worth. By 1902, Foster had connected with the Chicago Union Giants which boasted incredible yearly rosters of African American baseball greats. Foster joined an integrated semi-pro team in Otsego, Michigan, and the “Big Texan” earned the reputation of being a skilled and gifted showman with an unforgettable screwball. Foster’s team played a number of games against the Big Rapids Colored Giants in 1902, a team made up of Black players who defected from Chicago teams and relocated to Michigan.
The rest of Foster’s career consisted of playing with, and managing, teams such as Cuban X Giants, Philadelphia Giants, Leland Giants. Foster also formed the Chicago American Giants.
In 1911, Foster worked out an agreement with John Schorling, son-in-law of Charles Comiskey, to lease the old White Sox field, South Side Park. The Chicago American Giants dominated the independent negro baseball leagues under Foster’s leadership. It was at that time that Foster had the idea to form the organized baseball league. Foster pitched the idea to the other club owners and the Negro National League was born in 1920.
Foster served as president and treasurer of the league while still being the owner, manager, and sometimes player of the Chicago American Giants. The league flourished under the leadership of Foster as players’ salaries, notoriety, team owner’s revenue, and attendance grew to unprecedented levels.
The league was an overwhelming success until 1926 when Foster stepped down. Without the leadership of Foster, the league struggled. Foster died in December of 1930 and the league folded in 1931. However, the League would respawn in the mid-1930s and continue until the 1960s producing greats such as Jackie Robinson, Satchel Paige, Josh Gibson, Buck Leonard, Cool Papa Bell, Willie Mays, and Henry Aaron.
Foster did not live to see Major League Baseball integrated; 16 years after his death Jackie Robinson broke the color line of Major League Baseball in 1946. However, Foster did create a successful league ran by African Americans, a league that produced great ball players and one that provided high level competition for Black players who were not allowed to play in white leagues. The sporting editor of the Detroit Free Press noted that many Black players would certainly have been in the Major leagues had it not been for their color.
In 1981, Foster was elected into the National Baseball Hall of Fame, becoming the first player from the “Negro” leagues to be elected into the hall and in 2009, the US Postal Service produced a stamp honoring Negro league baseball and featured Foster on one of the stamps.