Script Framework
Script Framework
Embedded Files
Overview
Overview
We will be amplifying history with the aim to move viewers beyond reaction to action using the I-See-U Socio-Emotional Framework.
Length: 1.5 - 2 minutes (90-120 seconds)
Write in Visual Narrative so the audio descriptions are built-in for sight-impaired viewers. This eliminates the need for an audio-described version and facilitates persons of all sight abilities to experience it together.
Write in 3rd person narration. from the point of view of a historian/educator.
The script should follow the I-See-U social-emotional outline that is described in detail below. This is the informational media framework that we have utilized at KCAD to create a number of award winning videos and animations.
Writing in the Visual Narrative Form Example
Writing in the Visual Narrative Form Example
This example writing is from a script for a scene in an animation created by KCAD student Luke Cleveland as part of The EPIC Project (external link). The visual narrative bits are broken out and listed below the line (there were also office sound effects that help to set the scene). This eliminates the need for an audio-described version and facilitates persons of all sight abilities to experience it together.
“I’m in my cubicle, my bachelor’s degree on the wall, writing editorial opinions for my on-line newspaper, while others work around me.”
The Visual Narrative Bits
The Visual Narrative Bits
my cubicle, my bachelor’s degree on the wall
while others work around me
Socio-Emotional Animation Script Framework Outline
Socio-Emotional Animation Script Framework Outline
See specific examples below.
(5 - 20 s.) Set Expectations: the preamble
(60 - 80 s.) Tell The Story
Quickly list all of the accomplishments (text)
Pick one to focus on (that emphasizes overcoming resistance)
(10 - 20 s.) Offer a Value Proposition
(10 - 20 s.) Connect it With the Viewer
(3-10 s.) Call to Action
Socio-Emotional Animation Script Examples
Socio-Emotional Animation Script Examples
Set Expectations (5-20 seconds): The Preamble
Set Expectations (5-20 seconds): The Preamble
Primal Brain: Starting with a high-emotion, introductory statement, will positively influence the audiences perception of the rest of the video. This is accomplished by boosting the dopamine levels in their primal brain right at the start. Target emotions that can be triggered by things like surprise, shame, anxiousness, confusion, courageousness, cruelty, cynicism, distress, doom, intimidation, idealism, hostility, hopelessness, hopefulness accomplishment, gratefulness, mourning, belonging.
timecode: 0:00 - 0:22 (emotional triggers: anxiousness and hopelessness)
You are a shiny new face enveloped in the glow of KCAD culture
what happens next
you feel lost in menus for the 100th time.
Tell The Story (60-80 seconds)
Tell The Story (60-80 seconds)
Knowledgeable Brain: tell the story in a way that provides a visual and iconic image for each of the major events. We will add motion and sound, which together with the images, will inject the story into the viewer's long-term memory which are organized in the hippocampus, but with bits that are located at various places in the cortex where they are associated with sensory experiences and other tangential, previous memories that connect with and provide context.
timecode: 2:42 - 2:57 (emotional triggers: anxiousness and hopelessness)
I was always had issues dealing with Asperger's socially
When ever we were on the playground
I would be off in a corner minding my own business
Affirm its importance Value Proposition (10-20 seconds)
Affirm its importance Value Proposition (10-20 seconds)
Our Logical Brain: Explain the importance of the story using dates, data, statistics, etc to reinforce it. This aims to engage the neocortex, where rational and analytical thought occurs.
timecode: 1:20-1:32 (emotional triggers: idealism, accomplishment)
Let's make every vote count
One person, one vote.
Connect it with the viewer (10-20 seconds)
Connect it with the viewer (10-20 seconds)
Our Tribal Brain: Connect the story to where we are today. This can give the viewer a sense that they are part of a continuum in which the history and the present are joined. This feeling of connectedness occurs in the brain's Limbic System, which has no capacity for the expression of ideas as language, but is the most important factor for moving audiences beyond reaction to action. Example:
timecode: 2:20- 2:48 (emotional triggers: hopefulness accomplishment, gratefulness, mourning, belonging)
"This is for that one kid that dreamt that one day they would get accepted
I represent him or her, you are the reason I made this poem"
We all have struggles , We all share struggles
This is what the Diatribe is all about
Call to Action (3-10 seconds)
Call to Action (3-10 seconds)
What do you want the audience to do with this new information? What can be said to move the viewer beyond reaction to action? Example:
timecode: 1:17 - 1:32 (emotional triggers: confusion, courageousness)
If you or someone you know
might have an anxiety disorder, go to
MHAscreening.org
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