Script Framework: Percival Prattis
Script Framework: Percival Prattis
Embedded Files
Socio-Emotional Animation Script : Percival Prattis
We will be amplifying history with the aim to move viewers beyond reaction to action using the I-See-U Socio-Emotional Framework.
Current Timing: 14, 79, 17, 21, 11 = 155 seconds
aim = 20, 80, 20, 20, 10 = 150 seconds
Add this for sight-impaired persons:
Add this for sight-impaired persons:
Visual narrative words and phrases
Notes describing the animated scenes and action
Additional Voices that can help tell the visual story
Foley and environments sound that can help tell the visual story
Set Expectations (5-20 seconds): The Preamble
Set Expectations (5-20 seconds): The Preamble
Primal Brain: Starting with a high-emotion, introductory statement, will positively influence the audiences perception of the rest of the video. This is accomplished by boosting the dopamine levels in their primal brain right at the start. Target emotions that can be triggered by things like surprise, shame, anxiousness, confusion, courageousness, cruelty, cynicism, distress, doom, intimidation, idealism, hostility, hopelessness, hopefulness accomplishment, gratefulness, mourning, belonging.
As one of the architects of the Double V for Victory campaign, he promoted the fight against fascism abroad and racial discrimination at home as a Congressional correspondent.
(28 -words =- 14 seconds)
Tell The Story (60-80 seconds)
Tell The Story (60-80 seconds)
Knowledgeable Brain: tell the story in a way that provides a visual and iconic image for each of the major events. We will add motion and sound, which together with the images, will inject the story into the viewer's long-term memory which are organized in the hippocampus, but with bits that are located at various places in the cortex where they are associated with sensory experiences and other tangential, previous memories that connect with and provide context.
Quickly list all of the accomplishments (text)
Pick one to focus on (that emphasizes overcoming resistance)
A Ferris Institute graduate, Prattis planned to attend law school, but was drafted into the Army during World War One.
(would this have happened if he was white?)After helping to start the Michigan State News, and gaining experience with the Chicago Defender, he earned a city editor position with the Associated Negro Press. They supplied Black newspapers with stories focused on the Black experience. He was credited with helping “heighten Black self-esteem long before the civil rights revolution of the 1960s.”
Prattis established his own voice in a Pittsburgh Courier column, called The Horizon. He believed he was a warrior for the people and the voice they did not have, pronouncing that the Black press’s "job was to serve the cause” of African Americans while attacking civil rights injustices.
(157 words =- 79 seconds)
(aim is 60 - 80 s.)
Affirm its importance Value Proposition (10-20 seconds)
Affirm its importance Value Proposition (10-20 seconds)
Our Logical Brain: Explain the importance of the story using dates, data, statistics, etc to reinforce it. This aims to engage the neocortex, where rational and analytical thought occurs.
In 1947, he was unanimously granted membership in the Senate and House press galleries, the first African American to do so. This was heralded as a victory for all Black Americans.
(32 words =- 17 seconds)
Connect it with the viewer (10-20 seconds)
Connect it with the viewer (10-20 seconds)
Our Tribal Brain: Connect the story to where we are today. This can give the viewer a sense that they are part of a continuum in which the history and the present are joined. This feeling of connectedness occurs in the brain's Limbic System, which has no capacity for the expression of ideas as language, but is the most important factor for moving audiences beyond reaction to action.
The African American press has been a crucial part of the fight for Black rights.
Percival Prattis took his place in the center of an important line of influential journalistic voices, that include Frederick Douglas, Ida B. Wells, (Percival Prattis... (image only)) Oprah Winfrey, and Don Lemon.
(41 words = 21 seconds)
Call to Action (3-10 seconds)
Call to Action (3-10 seconds)
What do you want the audience to do with this new information? What can be said to move the viewer beyond reaction to action? Example:
Prattis was one of the architects that built the Double V campaign that brought attention to issues, like fascism and racism. What platform of change can you build?
(19 words = 10 seconds)
Credits
Credits
Time
Time
155 seconds as is in this version.
target = 90-120 seconds
Original From JCM
Original From JCM
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