SOFEA IRDINA (BS24160361)

MY ROLE

Marketing Team Assistant

My role as a Marketing Assistant is to manage and design Fries Lab’s social media content and handle all marketing-related activities to attract customers to our products.

My responsibilities include increasing Fries Lab’s customer engagement and sales by designing menus and posters, producing visual product photos and videos, and managing our company’s social media platforms such as Instagram, TikTok, and Facebook. In addition, I create customer appreciation posts to show our gratitude and ensure our customers feel valued by Fries Lab.

MY CONTRIBUTION

AS A MARKETING TEAM

Designed the Fries Lab logo, banners, and posters, including individual posters for each team member and pre-order anouncement.
Managed and curated the Instagram feed, ensuring consistent branding and engaging content.
Planned, filmed, and produced TikTok content to attract and engage customers.
Shot and edited advertisement visual product visuals for the Hybrid Expo independently.
Edited the Business Model Canvas (BMC) report video, which contributed to our group winning for our section.
Created promotional and appreciation content to strengthen brand visibility and customer engagement.
Hosted a TikTok Live session while cooking for the first batch of customers.
Actively promoted and attracted customers verbally during the Hybrid Expo.

AS A FRIES LAB TEAM MEMBER

Suggested improved cooking methods to achieve crispier fries, such as defrosting the fries before cooking.
Cooked curly fries for customers during the Hybrid Expo and the first sales batch.
Assisted in food preparation and cooking throughout the Hybrid Expo day.
Prepared and cooked the gochujang sauce for customers during the Hybrid Expo.

LEARNING ACHIEVEMENT

SKILLS

Developed my skills in designing poster and promotional materials such as content creation that are align with our brand identitiy
Learned social media content management
Developing my skills in editing and shooting behind the scene products visual and advertisement.
Developing and improving my salesperson strategy and marketing skills to attract more customer and increase sales .

KNOWLEDGE

understanding of basic food business operations, including preparation flow and customer service.
practical knowledge on food preparation techniques, such as improving fry crispiness through proper defrosting methods.
Understood the importance of customer appreciation and brand loyalty in building a successful business.
Gained knowledge of digital marketing strategies, including visual branding and customer engagement techniques.

ATTITUDE

Developed a strong sense of responsibility by ensuring marketing tasks were completed on time and met quality standards.
Built initiative and proactiveness by contributing beyond assigned job scope, such as assisting in cooking and customer engagement.
Improved teamwork and cooperation by working closely with team members during preparation and expo days.
Strengthened confidence through direct interaction with customers

GO-ECOMMERCE INDIVIDUAL ACHIEVEMENT

CREATED BY : SOFEA IRDINA BINTI MOHD SHAH (BS24160361)

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