For the first 2 months in active business, we striven to achieve these two objectives:
1. Achieve high brand awareness among the UMS community in 2 months.
For the first 2 months in active business, we have achieved an engagement rate of 7.7% on Instagram and 21.8% on TikTok.
According to Hootsuite: Generally, A 1-5% engagement rate is accepted to be good.
2. Reach a weekly sales amount of RM 100.
We began selling at the start of December and ended our sales near the end of it. With a total sales amount of RM 316, that amounts to RM 79 per week. Closely reaching our objective.
(Online Engagement Rate Calculator by Hootsuite; https://blog.hootsuite.com/calculate-engagement-rate/)