Virtual Community Engagement and Behavior Adoption (CEBA)

Part #1

In the following interactive presentation, you will first be asked to choose a number to receive one (1) random scenario. Then you will choose another number to generate a random combination of two (2) behavior levers.

Read your scenario description carefully to identify and understand your target audience, their biggest pain point, and other details that will help you apply the behavior levers to ideate interventions to influence their behavior.  

Part #2

Click HERE to access the CEBA Mural Board. On this board, you will select a box to upload/paste the image of the scenario and behavior levers you received. Then, use the remaining two (2) boxes to elaborate on the strategies you ideated!