A1: Explain & Justify

A1

RUBRIC

7 - 8

explains and justifies the need for a solution to a problem for a client / target audience

5 - 6

explains the need for a solution to a problem for a specified client / target audience

3 - 4

outlines the need for a solution to a problem for a specified client / target audience

1 - 2

states the need for a solution to a problem for a specified client / target audience

Note: The highlighted terms above are defined here: MYP Command Terms

Who are you making your product for? What do they want? Explain how you are to help them to solve this “Design Problem."

LEVEL 1 TEMPLATE ONLY

LEVEL 1 EXEMPLARS

LEVEL 2 or 3 EXEMPLAR

Problem statement definition/example

Approaches to learning

Empathize with your target audience

MYP.ATL.Social-Collaboration: Practice empathy

Watch this little video to help illustrate what empathy is and why it's important to develop. Empathy is a major aspect of Design Thinking. Successful designers are those who can approach a problem from the perspective of both the client and target audience.

Another great video on Empathy...

Brainstorming

MYP.ATL.Thinking-Creativity and innovation: Use brainstorming and mind mapping to generate new ideas and inquiries

Brainstorming ideas is a great way to think about how to solve a problem that your target audience might have. A mind map is one of the most effective tools to use, but feel free to try some other creative ways to brainstorm if you find yourself stuck.

Here are two websites that provide design challenges to encourage divergent thinking!

Interviewing & Note Taking

MYP.ATL.Research-Information literacy: Collect, record and verify data

Interviewing someone takes guts, but there are ways you can take a lot of the pressure off of yourself and the interviewee. Here are some strategies:

Email or contact them in person to discuss the types of questions you are going to ask them. If possible, send them a list so they can prepare their answers.
Set up a time that is good for both of you and won't be rushed.
Take notes! When they answer one of your questions, be sure to jot down the main points of their answers.

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