Business Case

1.0 Introduction/ Background

Deraya’s center of attention is to provide training and development courses for young students. We aim to cooperate with the companies in the educational field to offer innovative programs that help societal development and help us grow as one large entity.

2.0 Business Objective

By developing Deraya, a business focused on the betterment of society, we aim to provide training courses that are designed to increase individual awareness and enrichment. We, at Deraya, also strive to furnish individuals with the tools to utilize advancements in the domain. Finally, Deraya will maximize opportunities that enhance knowledge and develop skills.

3.0 Current Situation and Opportunity Statement

Today, the Saudi Arabian market is exhibiting new trends in self-improvement and educational programs that are in line with Vision 2030. As a result young professionals are constantly looking for various means in which they invest in themselves and their professional growth through educational programmes.

4.0 Critical Assumption and Constraints

Assumptions:

• Excel in our stated goals and objectives

• Provide course materials that are compatible with leading companies in the market

• Course material must be updated periodically to keep up with changes in targeted markets

• Recoup the business start-up cost within 12 months and the company will be self-sufficient.

Constraints

• Government regulations.

• Monetary restrictions.

• Limited educational resources.

• Hard limit of 2 years to recuperate expenses, break even and profit within 2 years.

• Non-Compete clauses.

5.0 Analysis of Option and Recommendation

Options:

• Maintain current business model in absence of circumstantial changes.

• Target only university students.

Recommendations:

• Increase the scope of learnings to polish professional skills

• Broaden educational channels to include remote learning

• Diversify educational programmes to include younger students

6.0 Preliminary Project Requirements

• Prepare educational programs content

• Engage reputable trainers for respective educational programmes

• Identify the target student segment.

• Determine companies for collaboration

• Feedback from customers and trainers to further improve the courses

7.0 Budget Estimate and Financial Analysis

Financial projection attached on Exhibits below.

8.0 Schedule Estimate

The sponsor has set a hard limit of 6 months for Deraya to be up and running. It is also expected that Deraya will function for at least 2 years.

9.0 Potential Risks

• Ineffective leadership

• Misestimation of required resources

• Failure to understand market requirement and absence of competitive advantage

• Non-diversity of educational material leads to lack of repeat customers

10.0 Exhibits

Exhibit A: Financial projection