Principles of Marketing

Scope and Sequence

Principles-of-Marketing-SS.pdf

Course Framework

Final_Core_Principles_of_Marketing_Framework.pdf

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Welcome to the World of Marketing

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Introduction to the Class

Introduction to Marketing Mix

Introduction to Marketing Functions

Unit 1: Market Strategy and Planning

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Final Marketing Project


The Final Marketing Plan Project is introduced around the third week of the course. The teacher can either choose one local business for all students to use when writing their plans OR involve several businesses to give the students choices. Rewards for the best plan can be offered by the teacher or business. See more options under the "Semester Project" heading at the bottom of this page.

Unit 2: Marketing Research and Sales Forecasting

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Unit 3: The Marketing Environment, Ethics, and Social Responsibility

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Unit 4: Global Marketing

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Unit 5: New Products and Product Life Cycle Strategies

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Unit 6: Consumer and Business Behavior - Brand Management

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Unit 7: Pricing Strategies

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Unit 8: Distribution Channels

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Distribution Project

Unit 9: Promotion

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Advertising

Marketing Career Path Opportunities

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Resources

Semester/Course Project Options

The Final Marketing Plan Project is introduced around the third week of the course. The teacher can either choose one local business for all students to use when writing their plans OR involve several businesses to give the students choices. Rewards for the best plan can be offered by the teacher or business.

Additional Resources