Embedded Files
Scope and Sequence
Scope and Sequence
Principles-of-Marketing-SS.pdfCourse Framework
Course Framework
Final_Core_Principles_of_Marketing_Framework.pdfClick the button in the upper, right-hand corner of each document above to pop out into a new tab.
Welcome to the World of Marketing
Welcome to the World of Marketing
Please add any additional resources you use in your classroom: Welcome to the World of Marketing Resources
Introduction to the Class
Introduction to the Class
Introduction to Marketing Mix
Introduction to Marketing Mix
Introduction to Marketing Functions
Introduction to Marketing Functions
Unit 1: Market Strategy and Planning
Unit 1: Market Strategy and Planning
Please add any additional resources you use in your classroom: Market Strategy & Planning Resources
Final Marketing Project
Final Marketing Project
Unit 2: Marketing Research and Sales Forecasting
Unit 2: Marketing Research and Sales Forecasting
Please add any additional resources you use in your classroom: Research and Sales Forecasting Resources
Unit 3: The Marketing Environment, Ethics, and Social Responsibility
Unit 3: The Marketing Environment, Ethics, and Social Responsibility
Please add any additional resources you use in your classroom: Ethics and Social Responsibility
Unit 4: Global Marketing
Unit 4: Global Marketing
Please add any additional resources you use in your classroom: Global Marketing Resources
Unit 5: New Products and Product Life Cycle Strategies
Unit 5: New Products and Product Life Cycle Strategies
Please add any additional resources you use in your classroom: Product Life Cycle Resources
Unit 6: Consumer and Business Behavior - Brand Management
Unit 6: Consumer and Business Behavior - Brand Management
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Unit 7: Pricing Strategies
Unit 7: Pricing Strategies
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Unit 8: Distribution Channels
Unit 8: Distribution Channels
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Distribution Project
Distribution Project
Unit 9: Promotion
Unit 9: Promotion
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Advertising
Advertising
Marketing Career Path Opportunities
Marketing Career Path Opportunities
Please add any additional resources you use in your classroom: Marketing Careers Resources
Resources
Resources
Semester/Course Project Options
Semester/Course Project Options
The Final Marketing Plan Project is introduced around the third week of the course. The teacher can either choose one local business for all students to use when writing their plans OR involve several businesses to give the students choices. Rewards for the best plan can be offered by the teacher or business.
The Final Marketing Plan Project is introduced around the third week of the course. The teacher can either choose one local business for all students to use when writing their plans OR involve several businesses to give the students choices. Rewards for the best plan can be offered by the teacher or business.
Additional Resources
Additional Resources
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