Principles of Marketing
Scope and Sequence
Course Framework
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Welcome to the World of Marketing
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Introduction to the Class
Introduction to Marketing Mix
Introduction to Marketing Functions
Unit 1: Market Strategy and Planning
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Final Marketing Project
Unit 2: Marketing Research and Sales Forecasting
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Unit 3: The Marketing Environment, Ethics, and Social Responsibility
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Unit 4: Global Marketing
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Unit 5: New Products and Product Life Cycle Strategies
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Unit 6: Consumer and Business Behavior - Brand Management
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Unit 7: Pricing Strategies
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Unit 8: Distribution Channels
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Distribution Project
Unit 9: Promotion
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Advertising
Marketing Career Path Opportunities
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