As overall design trends shift from year to year, so do logo design trends. This year, some of these emerging logo styles include creative fonts, earthy colors, and eye-catching shapes. Whether you’re considering refreshing your current logo or you’re making something new altogether, keep these 2024 logo trends in mind.

Top modern logo design trends for 2024

More digital uses. As the online world becomes a bigger priority than ever for brands, companies are prioritizing digital applications when coming up with logo designs. As a result, you’ll find more black and white logos and monogram logos, which helps expand the number of ways they can be applied throughout the web.

Creative designs. Logo designers are starting to stray from the minimalist look to embrace doodle-like drawings, illustrative typography, and other creative design elements. Expect to find plenty of visually captivating logos in 2024.

Cool fonts. Even typing your company’s name can be a work of art. This year is seeing several trends related to typeface treatments, three of which are detailed in this guide.

Top modern logo design trends for 2024

1. Hand-drawn elements

Squiggles, doodles, and other logo elements that have that human touch are making a major comeback. The driver behind this modern logo design trend is brand personality. In addition to expressing your company’s voice, sketch-like designs add a personalized, nostalgic feel to a brand. Expect to see endearing cartoons and whimsical illustrations across multiple sectors in 2024.

2. Y2K is back

Speaking of nostalgia, there’s a serious craving for turn-of-the-millenium designs right now, from bubble lettering to butterfly icons and beyond. Gen Z is particularly attuned to these types of throwback elements from the late 1990s and early 2000s. The Y2K aesthetic will be a popular choice for brands looking to appeal to this demographic, many of whom are discovering it for the first time, as well as Millennials connecting with the design trends from their formative years.

3. Maximalism

For years, a minimalist approach has ruled the world of logo design. But in 2024, more brands are embracing a maximalist style that serves as a feast for the eyes. Some logos will feature an abundance of detailed imagery and text to create a stunning, vibrant effect. Keep in mind that the number of logo design elements may need to be limited in some versions in order to make them easier to view on small screens or business cards.

4. A refined take on 3D logos

When it comes to digital trends, logos with a 3D appearance are back in style once again after being a hallmark of the early ‘00s. The graphic design tools which apply 3D effects are more advanced than ever, which allows for a more natural and nuanced look. The use of techniques like blurring, softer edges, and gradients can help contribute to a three-dimensional look and feel without the bulky, dated aesthetic from the early days of 3D logos. This modern style helps to create an inviting, tangible feel in brand logos.

5. Hyperrealist elements

This trend takes 3D logos one step further by making high-resolution logos that look impressively real yet futuristic at the same time. The inspiration for this trend comes primarily from the metaverse, with our offline and online lives starting to blur together into one. Hyperrealistic logos are often AI-generated and make a great fit for innovative, forward-thinking companies that want to be associated with the latest technological capabilities.

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