The History Of The Amazon Logo

When it comes to online sales there is one company that consistently stands out from its competition. We probably don’t need to tell you what company we’re referring to but in case you haven’t guessed Amazon yet, well Amazon is that company.

You know Amazon as your go-to marketplace for groceries, wellness products, clothing, e-books, or even television shows but even all those things don’t begin to scratch the surface of what Amazon offers.

There’s a reason why shoppers visit Amazon consistently and it’s not only because shoppers can buy anything under the sun in a single purchase. What keeps shoppers coming back is that Amazon is a brand consumers trust and what built that brand awareness is a logo that is recognizable worldwide.

Read on below to learn how Amazon’s logo helped make their business skyrocket.

Before there was Amazon, there was just a Princeton student who thought he wanted to graduate with a degree in physics or math. Then one day he was assigned an equation that he couldn’t solve after spending three hours trying to work through it. When a peer worked through the problem with no problem, that student decided to instead major in electrical engineering and computer science. That student was Jeff Bezos.

Bezos was born on January 12, 1964, and while he graduated from Princeton in 1986, he didn’t start Amazon until 1995. If Bezos never struggled through that one equation though, Amazon would have never been conceptualized.

To launch his company, Bezos’ parents invested $250,000, and it was an investment that has paid off. Today, Amazon offers over 175 services ranging from retail products, streaming services, delivery services, grocery products, music, Amazon Drive, Alexa, and so much more.

The Meaning of Amazon’s Logo and Amazon’s Logo History:

When it came to crafting a logo for Amazon, Bezos needed a logo that conveyed how Amazon is set up to be a trendsetter in everything from “A to Z.”

Even in the early versions of Amazon’s logo, the design was always minimalist because Bezos never wanted to allocate a significant amount of money to branding. Even with a smaller branding budget though, Amazon’s logo is one of the most widely recognizable logos in the world.

Below we take a deeper dive into the different versions of this logo.

2000 – Today: The fourth version of the Amazon logo

The logo that was developed in 2000 is the logo we know and love today. This iteration removed the “.com” and instead only kept the word “Amazon.” The text was all lowercase and featured a yellow/orange arrow that connected the “A” to the “Z,” essentially forming a smile. This symbolized that Amazon sells everything from “A to Z,” which was fitting now that Amazon sells more than only books.

In 2012, the logo was revisited by Turner Duckworth to add slightly playful and friendly touches to evoke feelings of reliability and happiness, which the Amazon brand embodies.