The best logos are those that have truly stood the test of time. As well as being distinct and memorable, often with hidden meanings and messages, many have been around for decades. That's certainly true of our 10 best logos of all time.

Iconic logos like these are a great source of inspiration for anyone working in design, branding or advertising. For more tips on how to create a brand mark that stands out, explore our tips on how to design a logo and where to find the best logo design inspiration.

10. The Starbucks logo

You don't have to love Starbucks to know that its iconic logo design is hugely effective. The mermaid design is unique and its bold lines, flow-through and use of a single, distinctive colour have made it an instantly recognisable symbol – and an alluring siren song for caffeine lovers in some 84 countries around the world.

09. The I Love New York logo

The I Love New York logo was designed by Milton Glaser in 1977, and it's since become ubiquitous on T-shirts, bumper stickers, posters, mugs and other products around the world. It consists of the capital letter I, followed by a red heart symbol, stacked above the capital letters N and Y, set in the rounded slab serif typeface American Typewriter. 

08. The London Underground logo

The London Underground logo couldn't be simpler. White type stands out against a blue bar, all run across a thick-stroked red circle, Simple but instantly recognisable. Branding buses, stations and subways in England's capital, it has become a symbol of the city that created it.

07. The Red Cross logo

The Red Cross emblem, a cross with arms of equal length on a white background, is one of the most recognised symbols in the world. Its design couldn't be more economical, allowing it to deliver its meaning – of neutrality and protection – in the most effective of ways.

06. The Apple logo

Apple's initial logo was a fussy drawing of Isaac Newton. Steve Jobs knew it would never work and commissioned a new mark the following year, which was designed by Rob Janoff. Since then, the apple's shape has remained the same, aside from some geometric tweaks for the 1998 refresh and the move from coloured stripes to a solid silhouette. 

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