BUDGET DESIGN INK - 17 Different Types of Logos and When to Use Them

17 Different Types of Logos and When to Use Them

When it comes to creating or updating your company’s identity, choosing the right type of logo is crucial. There’s no “one size fits all” solution because different types of logos serve different purposes.

To make it easier for you to understand and differentiate between these different kinds of logos, we have grouped them into 17 key categories. By exploring each category, you will gain a better understanding of when to use each type of logo and also see examples of well-known companies that have successfully adopted each style.

So, let’s dive into the details and explore the 17 different types of logo design, their suitability for different situations, and the reasons why some famous companies have chosen to use each particular style.

Importance of Logo

Customers typically need to encounter a logo around 5 to 7 times before it sticks in their memory and becomes associated with a brand.

The Coca-Cola logo is incredibly iconic, with an astonishing 94% recognition among the global population.

When consumers are familiar with a brand, they are 73% more likely to trust it and make a purchase.

An impressive 42% of consumers believe that a logo effectively conveys a brand’s personality.

1. Wordmark Logos

Wordmarks work best when they have a modern and minimal look. Their clean and straightforward nature makes them incredibly versatile, allowing the wordmark to be effortlessly replicated across various mediums and even on busy backgrounds.

For new businesses, especially startups, a wordmark can be more effective than just a lettermark on its own. It helps to put the full name of the company out there and establish recognition. Wordmarks are particularly well-suited for companies with short, distinctive, and memorable names.

Since there’s no symbol to rely on, it’s crucial to choose a typeface that resonates with your target audience. You want to be distinctive while staying true to your brand. Don’t go for being different just for the sake of it.

Google

Google’s logo is seen by billions of people every day, and they even went the extra mile by creating their own custom typeface called ‘Product Sans.’ It gives their wordmark a unique and modern feel that perfectly fits the technology sector.

Disney

Disney’s logo is a fantastic example of a custom font tailored to their industry. It’s fun, quirky, and has a cartoon-like charm that speaks volumes about what they do and who their audience is. At the same time, it remains versatile and easy to read.

Etsy

Their logo is clean, clear, and modern. They have chosen a customized serif typeface that exudes elegance, vintage vibes, and a touch of tradition. It’s a subtle nod to their company’s ethos and its arts and crafts origins.