The printing press changed the way we tell stories, but storytelling was not born on the printed page. In the same way the printing press once usurped the oral tradition as the dominant form of communication, digital technologies are poised to usurp print. The advantages of digital over print are substantial, from cost, to access, to environmental impact, but the most important advantage is one we have yet to fully appreciate.
With the ability now to incorporate multimedia, interactive, and responsive content, we are facing an evolutionary leap in communication. The true impact of this leap will be manifested in the way we tell stories that are an immersive experience that allow the reader to discover narrative elements for themselves by following a non-linear path.
New media is relentlessly heading toward a future that is completely immersive, interactive and—most exciting of all—designed to please all five senses.
From Facebook’s hefty investments in virtual reality technology to the production of real-time holographic displays, communication technology is steamrolling its way to what we once thought was the stuff of sci-fi movies and nothing more.
These new forms of storytelling must be crafted in such a way as to seamlessly integrate different medium forms. If done right, viewers forget they’re reading text, listening to sound effects, looking at visuals and scrolling down all at the same time and begin to experience it as a whole. Each form contributes a different and new piece of information and ties in naturally with the rest of the elements.
But it isn't just about new technology. Old and new media can be combined to give birth to innovative hybrid forms. Stories can be reminiscent of traditional comic books, with animated ink panel and speech bubbles that appear as the reader scrolls down. They can also contain images that were actually made with real paper, a calligraphy brush , ink and pencil.
Interactive storytelling is a form of digital entertainment in which the storyline is not predetermined. The author creates the setting, characters, and situation which the narrative must address, but the reader experiences a unique story based on their interactions with the story world. In an interactive narrative users are able to make choices that influence the narrative (for example, through alternative plots or resulting in alternative endings) through their actions. Often these narratives are non-linear because the events are not portrayed in chronological order.