Adam J. Bock, MBA, PhD
Gerard George, MS, PhD

Business models are the core of your organization's value proposition. The Business Model Book (TBMB) clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context. Great business models drive rapid growth, bad business models can doom the most promising ventures.

Download and read the first chapter! Click the upper right-hand corner of the image to the right to pop-out the chapter into a new tab. Then just read it there or download it. We think you'll find it intriguing, honest, and useful.

M01 The Business Model Book CHAPTER 1.pdf

Buy the book! or