Why is it time to focus on a responsive website?

Responsive website design is fast becoming an essential component of your web presence as internet browsers change their behavior. Users now rely more on mobile devices than desktop computers to access the Internet.

Mobile internet usage is projected to take over desktop internet usage by 2021, so there is a greater need to understand these new types of consumers and how best to reach them.

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The answer is "responsive website design." Let's see how?

One of the most attractive aspects of responsive websites is the ability to dynamically change your screen based on the device it is being used on - smartphones, tablets, or desktop computers.

A site that works well on a multitude of devices will offer a better and more consistent user experience. For example, if a person uses their desktop to navigate a site and then decides to open it on their smartphone but fails, because they need to locate the desktop version of the site to continue their search; they are more likely to stop searching out of frustration.

According to analyst firm Gartner, "Approximately 40 percent of users with poor mobile experience have not returned to the site."

However, with a responsive site, the transition from desktop to mobile will go smoothly, providing a positive user experience.

Google says: "About 90% of people move between devices to achieve a goal, whether it be on smartphones, PCs, tablets or TV." The three most common ways users exchange devices are:

1. To search the second device again,

2. To navigate directly to the destination site and

3. By email, that is, to send yourself a link to visit again later.

All of these methods depend on the integrity of the link between devices. Google further states that a responsive web design is its recommended mobile setting, that is, one URL and the same HTML for all devices.

Google prefers responsive website design because it's easy to crawl, index, and organize content (which translates to higher search engine optimization benefits).

This is important, especially when Google places a high premium on user experience as a ranking factor. Therefore, companies that rely on SEO should start thinking about responsive website design.

The following image shows how a responsive layout responds to different screen sizes ...

The importance of a mobile-friendly website is increasing rapidly, with 67 percent of users saying they love to shop from a mobile-friendly website. According to Gartner, 57 percent would not recommend a company with an inappropriate mobile site.

This explains why a responsive website will keep you ahead of your competition. A single search will return great responsive web designs like IndoChino.com, Sony.com, Disney.com, Hubspot.com, etc. to name a few that are very successful on the web.

President Obama's reelection campaign raised $ 250 million through a responsive website (source: Forbes)

Assuming you are realizing the importance of a responsive website to your business, here are more points.

Getting traffic to a website is not easy and once you have done it successfully, the next stage is to convert them into paying customers.

To ensure a way to capture traffic and convert them to leads, it is important that you have a sales-ready website.

And part of this strategy is having your website designed to be responsive. Because a responsive website allows users to access information appropriately regardless of the device a person is using, it improves the overall experience with the business and the user is less likely to turn to your competitor.

Also, with a responsive website, you don't need to create a separate mobile and desktop site. That means development costs are literally lowered and the costs involved in maintaining separate versions are zero.

There is no denying the fact that companies that focus on customers and their needs are the most successful.

It is difficult to capture the attention of the audience, but if you take the right measures, it is possible. So if you're convinced, just enjoy replying on the web.

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