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After its long-awaited arrival, the new Facebook reaction feature introduced last week was generally received with enthusiasm.
Causing quite a stir, the Facebook feed is seeing a decent improvement in engagement with posts so far due to these classic alternatives.
About a year ago, Zuckerberg and company told us it was time to put a simple like behind us for one important reason:
"Everybody has had one of these News Feed posts where they say I like it, I want to respond in some way, but 'I like it' doesn't feel appropriate at all."
Of course they also implemented this due to endless requests for a dislike button. Facebook's News Feed team looked at thousands upon thousands of statuses and reviewed their comments to find the most popular one-word reactions.
From there, they painstakingly tested which reactions resonated with sample users to get the best possible initial set of reactions, which is what we see today.
When the tests failed, we were surprised to hear the reactions of "yay" and "confused". As Facebook feed director Tom Alison explained, yak's reaction was to cannibalize the use of the "love" reaction, so they just removed it. Also, they also mentioned this about the initial set they were looking at:
"For us it was very important that this was something that could be universal"
How is this all working out?
How is this all working out?
An interesting thing to note is that only the top three reactions to a post are shown on that post. So it doesn't matter if a video makes you sad if you don't react in the same way as others. Something like that:
Here, the most popular ones are visually displayed as like, love, and anger, as dictated by those who rated the post.
Because Facebook users know this happens, we are likely to see an increase in "reaction bias" in posts in the future, discouraging those using the reaction feature from choosing anything outside of the three. most popular reactions today.
Although this seems to be of little importance; it plays on a very clear second trend: people are still using the generic button as much more than any other reaction.
Because of this, the reaction feature may see decreased use in the future as the magic of Facebook reactions wears off; as in this post here:
Even a few days after the reaction feature was implemented, no one decided to use it. Too many problems, perhaps? And this post is not weird either. It remains to be seen if this new ability will continue to be very popular.
However, due to the variety of reactions people have to posts in real life, we find this introduction extremely helpful overall to editors and users alike. Reactions from Facebook have been long overdue, and the slow progress to finally implement them has been delayed.
In fact, the speed at which Facebook has rolled out these tracks only speaks to the incredible value they place on your news. This is both your source of money and your relevance, so you better take your time making big moves this late in the game.
Despite the importance of the news service, we hope this is far from the last of the changes Facebook will make, especially given the sharp decline in young users who are watching.
These kinds of things matter to us, as well as to you. Learn more about our ability to leverage social media channels like Facebook here.
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