Embedded Files
Google Analytics can tell a lot about a website. All online marketers understand the importance of analytics in understanding visitor behavior.
By closely monitoring how users interact with a website, there can be substantial areas for improvement. With the knowledge of Google Analytics, one can make more informed decisions.
But it is not always fun and fun with Google Analytics as it has some limitations. There are limited data reporting, complex dashboard customization and targeting, etc.
Which can be a bit overwhelming. And if you are not a fan of Google Analytics, then surely you would be interested in trying effective alternatives.
Reference URL:- Digital Marketing Agency in India
This blog revolves around some of the most popular Google analytics alternatives, both free and paid. Without further ado, let us dig deeper and find out which alternatives are the perfect fit for you.
These are the best free and paid Google Analytics alternatives for your website:
1. MATOMO
1. MATOMO
Matomo is a great alternative that offers several similar features to Google Analytics and other solutions. Protect your data and keep customer privacy at the same time.
The software can be installed on your server anywhere in the world and you will receive full ownership of the data. You will know where your data is stored and what exactly is happening to your data without any outside influence.
It offers a customizable dashboard, A / B test tag manager, form analytics, and various other features.
2. WOOPRA
2. WOOPRA
It is an effective Google Analytic alternative that shows how many visitors are online and what they are reading. The software creates a behavior profile for each user, which is one of the best features of this tool.
This information can be significant for all brands. It provides an attractive web dashboard with various analysis features that help you see what is really going on on your website.
Woopra includes comments, blog authors, categories to follow, custom tagging, real-time statistics, advanced targeting, live chat, advanced reports, and other cool features.
3. CHARTBEAT
3. CHARTBEAT
Chartbeat is a great content intelligence solution that displays data for desktop and mobile users, homepages, traffic sources, writer links, server loads, mentions, and more.
It offers scroll mapping and an option to see how well your visitors connect with your content. This is very useful to measure how SEO and site traffic are evolving.
Provides a detailed overview of content performance, video content analytics, and editorial KPIs. Chartbeat also offers a customizable reporting tool that can help perform complex analysis for the website.
4. MIXPANEL
4. MIXPANEL
Mixpanel is quite different from traditional web analytics tools. This Google Analytics alternative tracks user interaction with web and mobile applications and aids in targeted communication with visitors.
With this, you get the ability to create a user flow tracking of how users navigate through your products and website. You can also compare paid and free users to see where the dips are occurring in the funnel.
Mixpanel allows you intuitive segmentation that helps you discover valuable information. Provides customizable dashboard options, works for microtransactions and in-app purchases.
5. FINTEZA
5. FINTEZA
It is an advanced web analytics tool that helps to track and analyze website traffic. It also helps create effective conversion funnels, ad campaigns, and landing pages.
It comes with a multi-step traffic quality measurement including user behavior analysis, advanced botnet analysis, tracking technology, accounting algorithm, etc. to detect traffic in real time.
Finteza helps create detailed e-commerce reports. It also helps to find new patterns of interaction that eventually increase revenue.
Finteza provides time spent on a page, bounce rates, traffic from a particular source, devices and software used, conversions, social data, and demographics.
6. SMARTLOOK
6. SMARTLOOK
This is undoubtedly one of the best Google Analytics alternatives that help to register users on the website and mobile applications.
This tool allows you to create funnels from any event and analyze how successful it is in getting people to take action on your website.
Smartlook offers a customizable dashboard that makes it easy to keep important data under one roof. The tool has many integrations from Mixpanel, Zendesk, Google Analytics, Slack, etc.
Mention is an amazing media monitoring tool that tells you where and when your brand is mentioned online.
Sentiment analysis also shows negative and positive mentions of your brand. It helps to provide you with a complete analysis of your market.
7. MENTION
7. MENTION
The tool gives you valuable data, such as your reach and your shared resources. With that, you also offer an influencer dashboard that helps uncover the top people talking about your business.
Google Analytics is an amazing tool, but the Google Analytics alternatives mentioned here provide a lot more features and options than Google Analytics.
Find an analysis tool that best suits your needs. Find out what your brand needs the most and invest in smart tools, especially when you are going to use paid tools.
Page updated
Google Sites
Report abuse