How and why to target long tail keywords?
If you've been doing SEO for a long time, you must have noticed the increasing prevalence of long-tail keywords. SEO services in Delhi have started using a long tail keyword to find more useful high traffic, low competition keywords.
With the rise of speech-to-speech technology, people have been using longer and longer keywords to find the results they were looking for. The dawn of voice search has made keywords longer.
These keywords also tend to have a high conversion rate. SEO services in Delhi generally take advantage of this fact and have made long tail keywords a part of their SEO strategy. So how do you target long tail keywords and why should you?
It has become easier and easier to research and find keywords. The existence of tools that find effective keywords has made it easier for SEO services in Delhi to find long-tail keywords that have a high conversion rate and less competition.
SEO services in Delhi use these long tail keywords to boost their content once they find it using the tools they use for research. It was difficult to find long-tail keywords and research them before these tools existed, but now it's easier and should become a staple of your SEO strategy.
So what are long tail keywords? Long tail keywords are highly targeted, highly targeted phrases that target exactly what the consumer is searching for.
These keywords have very low competition, lower search volume, but extremely high conversion rate. SEO services in Delhi call these phrases long-tail keywords because if you plot them in search volume, these keywords would be at the long-tail end of search volume.
This means that not many people actively search for the keyword in a month. But because there is so little competition at the far end of the spectrum, they are easy to rank for, and because these keywords are so specific, they generally lead to higher conversion rates.
Long-tail keywords are generally more specific, and people have a clear intention to buy the product. For example, instead of the keyword "house", you could use "2 BHK houses for sale in Colaba".
A user searching for houses could be looking for a million things, including movies, but when the person searches for the latest, it is clear that they intend to buy the house in Colaba.
Even though fewer people search for you, people are more inclined to search your website because you targeted that keyword. SEO services in Delhi use this to have higher conversion rates than just one idle click. Fun fact: long-tail keywords have nothing to do with the length of the word; they are usually 2-3 words long.
It also helps you optimize your semantic search. As we said earlier, times have changed and technology has changed with them. The younger generation is actively using speech-to-text and search bots to find what they are looking for.
SEO services in Delhi capitalize on this. The rise of this technology has led to more detailed searches, for example, people who used to search for "Chinese food" now use search robots and search for "the best Chinese restaurant near me".
This has led Google and other search engines to provide very detailed results to the query. And because it is so specific, you have little traffic on the keyword, but most of the time you will see conversions.
These keywords are incredibly valuable to a business even with less traffic; keyword conversion makes it incredibly useful for a business to use. SEO services in Delhi should inform businesses about what they are doing when targeting long tail keywords.