There is a big difference between good and bad SEO. Knowing the difference and applying it effectively will have a significant impact on whether or not search engines favor your website.
Having a few SEO techniques under your belt is not enough. If you don't stay informed on the latest SEO practices and avoid making bad SEO mistakes, your brand won't thrive online. With each update from Google, your SERPs will decrease more and more.
Also, avoiding bad SEO is not as easy as it sounds. The danger lies in making mistakes that you don't realize you're making because you were probably carefully avoiding apparent problems.
No matter how innocuous your content is or how manipulative your links are, you could still contribute to bad SEO. Every year Google makes several major algorithm updates, as well as numerous adjustments.
This is because Google is dedicated to making its users' search experiences more unified, accessible, and high-quality. Those goals should guide your content.
If you're overwhelmed by recent Core Web Vitals news or other algorithm changes and wondering what to do to keep Google happy, take comfort in the fact that you don't have to worry.