Embedded Files
Sort of, especially if you consider what Danny Sullivan, Google's public search link, tweeted on this topic:
It's not very clear? Here is the explanation.
Ranking factors are items that computers can evaluate and understand. One of the most popular ranking factors is backlinks from a page.
So while Google bots can crawl every part of the web for backlinks pointing to your site, EATING at its core is a human concept. Therefore, computers that only understand bits and bytes are not the best judge of EAT quality.
Visit us for: Digital Marketing Agency in India
But Google proposed a 3-tier solution to this setback, and here it is.
Search engineers adjust algorithms to improve the quality of search results.
They have quality raters that give honest feedback on search results.
Google decides whether the algorithm adjustments are positive or negative based on the feedback obtained.
What is the ETA score of my website?
What is the ETA score of my website?
Finally, a question that has a definitive answer is NO. According to Search Engine Journal author and Performance Marketing Lead at Homes.com Grant Simmons, their website does not have an ETA score.
It's pretty easy to understand why websites don't have any EAT scores, especially when you know how Google evaluates EAT and the role of quality raters in the process.
So no, Google doesn't give any EAT scores to your website.
Be that as it may, your inbound marketing agency can help you demonstrate and increase your expertise, authority, and trust with Quality Raters.
What is YMYL and how is it related to EAT?
What is YMYL and how is it related to EAT?
Google's descriptions of YMYL sites / pages include any website that may affect the safety, happiness, financial stability, and health of users. This includes websites that cover topics that influence the financial, physical, and mental well-being of the reader.
As you can see, this is about more than just media-centric sites and e-commerce pages or personal finance websites. Even current events and new sites are part of it. Due to the influence that YMYL sites could have on users, Google requires a higher EAT grade.
How can I prove EAT?
How can I prove EAT?
First things first, it is essential to know that demonstrating and improving EAT are not the same things. You can't show something you don't have, so the demo is the first hurdle you need to overcome and it starts with getting higher quality links.
But it doesn't end there. You also need to update your content, keeping it up to date. Proper fact-checking should be your focus as well, as it aligns with Google's Quality Rating Guidelines, especially if you're publishing news, scientific content, or content of any technical nature.
Lastly, getting more reviews and working with well-known experts in your industry also helps prove your EAT. Other approaches you can use include:
Get a Wikipedia page
Show your credentials
Show contact details
Increase your online mentions
Page updated
Google Sites
Report abuse