Google aims to answer user queries directly and clearly - enter featured snippets. These are quick answers that appear above organic search results. Ask Google: Who is the President of the United States?
Or how many calories are in a McDonald's hamburger? - and the answer will appear in its own special block with a brief description or some factual detail.
Websites and content creators must optimize their content to be featured - the incentive is huge! Being featured means more traffic and more clicks on your website.
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They have much more space and gain more exposure than any other result on that page, which builds credibility and trust. Relevant traffic coming in will improve conversion and engagement.
Read on: In this article, we talk about what they are, what their types are, how they differ from Rich Snippets, and how exactly you can optimize your content for them.
These are Google's response to a query, displayed in position zero, above the organic search results.
According to Google, "they improve and attract the user's attention on the results page." They are authoritative, easy-to-read responses that answer directly to a user's search query.
This is a block at the top of the search results page, containing a summary of the answer and a link to the web page from which it was extracted.
Their goal is to answer the user's query immediately, and they typically answer who, what, when, why, and how to write questions.
There Are 4 Different Types:
1) Paragraph Snippets - The most common type of snippet, paragraph snippets are text responses within the snippet block. They can also include an image alongside. They respond to "How / Who / What is" search queries.
2) List Fragments - List Fragments are responses in a step-by-step form, a numbered list, or a bulleted list. They answer questions about recipes, DIY tasks, and "How do I / Best of" questions.
3) Table Fragments - For structured data, Google can reformat the content in tables for better readability. These types of table snippets answer questions about pricing, rates, and data.
4) Video Snippets - Google can also create YouTube responses and video descriptions. Any query that meets the criteria to be answered through a video can include this fragment.