How Your Domain Name Affects Search?

Choosing a domain name is a lot like choosing a business name, except that it is found on the Internet.

While some companies choose to stick to their business names as domain names, there are other ways that you can do to help your business prosper on the World Wide Web.

But what's the fuss about domain names when you can only use your business name? Well, it affects the search.

This means that your presence on the Internet is affected by your choice of domain name. This is what marketers often call SEO impact.

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While this may be a long discussion, what you really need to consider is people's behavior as well. Technically, Google or other search engines crawl or scan websites and index data. When they organize the data, they take note of the "key signals", which can be keywords, relevance, freshness of the site, and so on.

Keywords and More

One of the pieces of information that Google searches and classifies are keywords. Marketers research keywords and their relevance to the business in order to anticipate search behavior.

Some will use company names as domain names, as most large companies do. But the most creative way is to get a generic business related keyword or a niche keyword to direct any query to the website.

In other cases, site owners register multiple domain names to cover all the bases, so to speak. Keywords are important because Internet users enter specific keywords to answer their queries. Some would write individual keywords, others would use phrases.

Also, while keywords aren't the only ranking factor, they do play a role in making it easier to crawl to identify information on your site.

Branding, Your Identity in the Market

SEO has components that business owners won't understand, but one thing you need to consider when it comes to domains and searches is branding.

Sure, you want to be easily discovered, but will you soon create an identity with the domain names you choose? Relevance will always be important not only to search engines but also to people.

Branding is the reason why large companies dare to use their company names as domain names. They have created an online reputation associated with their brand. Your domain name is part of SEO and it is part of how you use it to create a superior experience with your visitors.

You might be tempted to simply choose a domain name that will ensure you a high click through rate (CTR), but will you ever build adhesion with your customers and thereby capture relevant customers?

Specific and Generic Balance

Your domain name is your online sales and marketing tool. Pick the wrong ones and it will affect your search factors, therefore your leads.

On the other hand, choosing just one factor will also affect your business in the long run. So before choosing a domain name, make sure you have the right reasons in the right place.

The specific and generic keywords in your domain names don't need to be that far apart to help increase CTRs and ultimately traffic to your site. With this, you will need to do extensive research to get the balance right.

Additionally, research will help you see a trend in search behavior that will help you anticipate visitor needs and act promptly to serve new and existing customers.

Also, change your view of domain names as just a responsibility of your IT team. When it affects traffic to your website and branding later on, domain naming becomes a total liability.

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