Diane Primo

Chairman and CEO

Purpose Brand

Diane Primo is the CEO of Purpose Brand Agency, an award-winning Chicago-based branding, public relations, and digital marketing firm. She is the author of two best-selling books: the award-winning book ALL REPORT: Culture, Diversity, Leadership - Stop Talking and Execute and ADAPT: Scaling Purpose in a Divisive World. She is also the only African American female CEO of a purpose-driven communications agency. As founder of Purpose Brand, Diane has built on a groundbreaking 30-year career leading some of the top marketing organizations in the country. She holds an MBA from Harvard Business School and a BA from Smith College.